Kevin Brimhall
South Jordan
Summary
I operate from a simple premise: your brand isn’t what you make, it’s what you make possible. I help organizations transform that truth into meaningful customer experiences that build brand loyalty and drive revenue. In short, I help build brands that people love.
Overview
18
18
years of professional experience
Work History
Senior Director of Brand Strategy
Trove Brands
01.2019 - 06.2024
- Drove revenue and growth by building a house of brands. (Estimated current market valuation: 1B+)
- Developed and launched Owala —the fastest growing water bottle brand in the world. Followed by Oath Nutrition and Canoo Kids, while defending marketshare for BlenderBottle.
- Crafted brand positioning, story, personality and voice, and led overall creative expression of brand portfolio across all channels.
- Created content, social, and campaign strategies and oversaw their creative execution across multiple teams of content managers, designers, writers, and video producers.
Director of Brand and Content Strategy
Purple Innovation
05.2017 - 12.2018
- Increased sales and revenue during reverse acquisition valued at $1.1B.
- Evolved brand positioning, story, personality and voice, and optimized overall creative expression across all channels.
- Led creative teams consisting of designers, writers, and video producers in producing high-performance marketing content across all brand touch points.
Director of Content Strategy
Dentsu Aegis Network
04.2015 - 04.2017
- Cultivated strong client relationships with revenue-driving creative resulting in new business and agency growth.
- Established and managed team of content creators and copywriters to produce marketing content for diverse B2B and D2C clients.
- Developed content strategy methodologies for application across entire client roster including creative briefs, persona development, customer journey mapping, campaign and content development, and website UI/UX architectures.
- Created brand messaging architectures for diverse range of clients.
Creative Director
Dentsu Aegis Network
05.2013 - 04.2015
- Provided strong leadership to a team of designers and writers on Adobe client account.
- Developed high-performance creative assets to further client's cross-channel business goals including websites, videos, direct mail, email, digital ad campaigns, sales collateral, event, and info-briefs and whitepapers.
- Directly supported Adobe's in-house creative team with on-going ideation and execution of business-critical content assets.
Content Strategist
Dentsu Aegis Network
11.2010 - 04.2013
- Developed successful content strategies for B2B and D2C clients.
- Created visual and written content for digital, email, and direct mail campaigns, as well as corporate website and landing pages.
- Increased conversion and sales for clients resulting in new business for agency.
Senior Copywriter
Mering
07.2008 - 08.2009
- Concepted and executed on creative campaigns for Disney, California Tourism, and the NFL.
- Created highly-persuasive, emotionally-charged copy for a wide range of marketing assets including display and social ads, email, direct mail, outdoor, and radio.
Copywriter
MRM Group
04.2006 - 04.2008
- Collaborated with designers to concept and create highly-successful campaigns for Verizon and Black&Decker.
- Created and edited engaging copy for broadcast, digital, print, and outdoor.
Education
Bachelor of Arts - Marketing & Communications
Brigham Young University
Provo, UT06.2006
Skills
- Disruptive Leadership
- Culture Transformation
- Collaborative Team Management
- Brand Strategy
- Content Strategy
- Creative Strategy
- Social Media Marketing
- Influencer Marketing
Personal Interests
I'm a family man and a lucky father to four beautiful girls. When I'm not out performing my fatherly duties, you'll find me at the gym, running and biking, or wandering around in the mountains. Or annoying the entire household behind my drum kit.
Timeline
Senior Director of Brand Strategy
Trove Brands
01.2019 - 06.2024
Director of Brand and Content Strategy
Purple Innovation
05.2017 - 12.2018
Director of Content Strategy
Dentsu Aegis Network
04.2015 - 04.2017
Creative Director
Dentsu Aegis Network
05.2013 - 04.2015
Content Strategist
Dentsu Aegis Network
11.2010 - 04.2013
Senior Copywriter
Mering
07.2008 - 08.2009
Copywriter
MRM Group
04.2006 - 04.2008
Bachelor of Arts - Marketing & Communications
Brigham Young University
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