Kevin Horneffer

1. Brand Strategy & Development

• Developed and executed comprehensive brand strategies to enhance brand awareness, drive customer engagement, and increase market share.
• Worked with technology, sales, customer service and warehouse teams to maintain brand consistency across touchpoints.

2. Digital Marketing Expertise

• SEO: Implemented strategic direction for successful SEO initiatives.
• SEM: Assisted in enhancing campaign effectiveness through strategic demographic and target analysis.
• Social Media Marketing: Directed engaging social media campaigns across multiple platforms, building strong brand awareness and driving social media engagement and sales.
• Formed a strategic alliance with a well-known local influencer possessing 7 million followers on social media.
• Content Management: Managed and directed the development of SEO-focused blog content for audience engagement.
• Email Marketing: Managed initiatives aimed at enhancing engagement with both B2B and B2C recipients through strategic email marketing.

3. E-commerce & Sales Management

• Analyzed key performance indicators (KPIs) such as website traffic, conversion rates, customer lifetime value, and ROI to identify areas for improvement.
• Developed and implemented strategies to optimize website user experience and drive conversions.
• Collaborated with sales teams to align marketing efforts with sales targets and achieve revenue goals.

4. Project Management & Leadership

• Successfully led and managed multiple marketing projects from conception to completion, ensuring projects were delivered on time and meeting project initiatives.
• Effectively communicated project goals, timelines, and deliverables to cross-functional teams.
• Demonstrated strong leadership and mentorship skills, guiding and motivating team members.

5. Data Analysis & Reporting

• Utilized data analysis tools; Google Analytics, Microsoft Clarity, Mailbluster and internal systems to track campaign performance, identify trends, and generate actionable insights.
• Developed and presented regular reports to stakeholders, including key metrics, campaign performance analysis, and recommendations for improvement.

• Developed comprehensive Fraud Detection & Prevention for eCommerce division
• Analyzed data to manage risk assessment, develop review criteria and chargeback management
• Ensure a seamless Customer Experience in review and verification of potential fraud orders
• Managed Data Analysis & Reporting to CFO ensuring KPI's and business objective were met
• Worked closely with Tech Team to utilize best tools & technologies usages