Stephen Lofton
Saint Louis, MO,Missouri
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
14
14
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
Levine Hat Co.
05.2023 - 10.2023
- Managed monthly budget allocation across various digital channels, ensuring efficient use of resources for maximum ROI.
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Enhanced mobile shopping experience through responsive design updates, leading to improved sales via mobile devices.
- Utilized advanced analytics tools to monitor performance metrics and inform data-driven decision-making processes.
Brand Manager - Ecommerce and Digital Marketing
K&B Leather DBA Springfield Leather Company
10.2018 - 01.2023
- Spearheaded ecommerce department to oversee and enhance store accounts on various platforms.
- Performed comprehensive competitor analysis to uncover market trends, gaps, and opportunities.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Secured cost-effective agreements while fostering long-term partnerships.
- Directed specialists in executing core aspects of ecommerce strategy, including paid advertising, social media management, and email campaigns.
- Implemented comprehensive SEO strategy to improve search engine rankings for targeted keywords.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
BOH Supervisor
Brinker Internationl, Chili's Grill & Bar
11.2015 - 03.2019
- Cultivated a constructive work atmosphere, successfully overseeing BOH staff.
- Reduced food waste by closely monitoring inventory levels and adjusting ordering practices accordingly.
- Enhanced communication across departments to uphold seamless operations under high-demand conditions.
- Mastered all kitchen stations to ensure consistent and high-quality order preparation.
- Trained new hires in food handling and safety protocols to boost knowledge and performance.
Marketing and Sales Manager
Career School Advisors
06.2009 - 09.2015
- Led a telemarketing team to drive successful lead generation initiatives for clients.
- Implemented strategic phone outreach to secure qualified leads for educational institutions.
- Ensured adherence to all laws through thorough educational sessions.
- Established collaborative relationships with C-suite executives to drive alignment on organizational goals.
Education
Bachelor Of Business Administration And Management - Marketing Management
University of South Florida
Tampa, FLSkills
- Digital marketing strategy
- Keyword research
- eCommerce expert
- Campaign management
- Google analytics
- HTML and CSS coding
- Conversion rate optimization
- Shopify expertise
- Ecommerce management
- Amazon marketplace management
Timeline
Brand Manager - Ecommerce and Digital Marketing
Levine Hat Co.
05.2023 - 10.2023
Brand Manager - Ecommerce and Digital Marketing
K&B Leather DBA Springfield Leather Company
10.2018 - 01.2023
BOH Supervisor
Brinker Internationl, Chili's Grill & Bar
11.2015 - 03.2019
Marketing and Sales Manager
Career School Advisors
06.2009 - 09.2015
Bachelor Of Business Administration And Management - Marketing Management
University of South Florida