KEVIN MACAULAY

Department of Radiology

www.columbiaradiology.org

Responsible for all diagnostic (MRI, PET, CT, Breast, US, etc...) and interventional (biopsies ; embolizations : UFE; PAE ; GAE ; HAE , etc...) radiology modalities across all radiology locations : main campus hospital in Manhattan ; outpatient facilities in Manhattan and Westchester. Responsible for : (1) generating patient referrals from our internal hospital providers & specialists, and external providers & specialty practices; (2) maintaining those referral relationships.

ACCOMPLISHMENTS :

• Consistently satisfy Radiology Leadership in all phases of my responsibilities.
• Provide disciplined and creative approaches in promoting our Imaging sites, services, and radiologists.
• Have created unique "direct to patient" prospecting techniques to generate interventional radiology referrals.
• Helped grow our new musculoskeletal ultrasound modality.
• Provide concierge level customer service to our referrers.

(now permanently closed)

Provided all the cardiovascular diagnostic services you would expect from a top level hospital but as a private entity was designed to be leaner and more efficient without sacrificing protocol. True distinction was providing access to Cardiac PET, the most advanced nuclear imaging study to determine coronary artery disease. Offered four business models : (1) renting space in physician offices, seeing their patients with cardiovascular and peripheral vascular issues; (2) providing opportunity for cardiologists to supervise nuclear imaging studies in our offices and be compensated ; (3) providing opportunity for physicians to directly refer for cardiac consultations and testing; (4) providing opportunity for cardiology practices to sublet space in our offices and bill themselves.

Responsible for new business development along all four business models, and client maintenance & retention.

ACCOMPLISHMENTS :

• Educated providers about the clinical advantages of Cardiac PET, as per the mandate of our Medical Director, Dr Klaus Peter Rentrop.
• Increased nuclear imaging volume by 132% in Manhattan 2018 vs 2017.
• Grew the net number of rental contracts in Manhattan by 40%.
• Developed a very precise weekly territory plan by zip code.

The MMS Group (formerly known as Madonna Management Services) was a "high end" full service medical management company. Core business was billing & collection services, with management, compliance, and business analysis value added components. Also offered an additional al a carte menu of practice management services. Brand was a premium service at a premium price. Target market and client base included all physician specialties, from solo practitioners to large groups. In 2014, handled billing & collection activities on 40 million dollars in revenue.

ACCOMPLISHMENTS :

• Hired as the sole sales representative charged with building a clientele from just one homegrown practice. Succeeded in bringing in business consisting of over 150 providers at our peak.
• Generated this business while first overcoming the challenge of not having client references to provide, and continued to overcome the challenge of premium pricing versus the market.
• Attained Certified Professional Coder (CPC) status ; introduced revenue generating opportunities not being utilized by our clientele resulting in significant additional revenue to our clients and to MMS.
• Attained Certified Professional Medical Auditor (CPMA) status ; helped our clients generate significant additional revenue through improved coding & documentation of patient visits.
• Created and designed the Practice Analysis component of our client billing & collection program. Presented these analyses to our clients at monthly business meetings and to prospective clients in the selling process. This became so integral to our acquisition & retention activities that we created a separate Finance department under my guidance.

Responsible for opening new delivery accounts within target market of 10-50 office workers in territory of Queens, New York. Later transitioned to target market of 50-200 office workers in territory of Long Island, New York. Cold called, made presentations, opened credit accounts, placed orders, and followed up on customer service issues for my clients.

ACCOMPLISHMENTS :

• Achieved the Presidents Club (120% of budget) in 2000 and 2002.
• Consistently exceed all monthly and quarterly sales quotas.