Kevin Maloney

Media Relations Management

• Primary contact for local, regional, and national media.
• Produces compelling press releases and media materials that resulted in high volumes of quality coverage to meet strategic and reputational objectives.
• Measures success of media relations efforts through regular reporting and analysis of key performance indicators.
• Trains company spokespersons for high-stakes interviews, resulting in polished and confident performances.
• Establishes strong relationships with key journalists, editors, and influencers within the industry.
• Completes crisis communication management courses

• Increased media coverage through targeted press releases and proactive media outreach.
• Monitored media coverage and provided regular updates to leadership.
• Provided training for media spokespeople.
• Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
• Managed crisis communication efforts.
• Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
• Allocated funds for all college advertising with strategic campaigns.
• Provided supervision of the Communications Department while creating a positive working environment.

• Produced an unprecedented amount of media coverage successfully pitched and placed award-winning stories on television.
• Coordinated all player, coaches and administration interviews
• Enhanced brand visibility by developing and executing strategic communications plans.
• Edited and produced all content including press releases, game notes, social media content, award-winning game day programs and web content
• Cultivated relationships with high-profile non-profit organizations for events and campaigns..