Lindsay Barnes
Philadelphia,PA
Summary
Adept at crafting strategic media relations strategies and crisis management, I significantly elevated Inizio Evoke Comms' profile among top pharma and biotech companies. With a proven track record in stakeholder relations and content development, I secured key media placements and nurtured vital industry relationships, demonstrating exceptional leadership and strategic planning skills.
Overview
10
10
years of professional experience
Work History
Senior Media Relations Manager
Inizio Evoke Comms
06.2017 - Current
- Worked with high-profile pharma and biotech companies including but not limited to AbbVie, AstraZeneca, J&J and Pfizer to increase media recognition.
- Secured high-profile media placements for agency and client news, events, and thought leadership pieces (I.e., Forbes, USA Today, Reuters and AP).
- Managed crisis communications effectively to minimize negative impact on company reputation (internally and externally).
- Enhanced brand visibility by developing and implementing strategic media relations strategies (I.e., FDA approvals, data readouts, consumer campaigns).
- Successfully pitched and won new business for the agency (5 pieces of business over the course of 7 years).
- Served as a role model to junior team members; effectively provided guidance and oversaw projects/client work with multiple team members.
- Monitored media landscape for industry trends and competitive insights to inform media strategies for clients and the agency.
- Organized successful press events, including press conferences, medical meetings, product launches, and media tours.
- Established strong relationships with key journalists, editors, and influencers within the industry.
- Advised clients on best practices for engaging with the media, enhancing overall effectiveness of outreach efforts.
- Trained company spokespersons (internally and externally) for high-stakes interviews, resulting in polished and confident performances.
Account Executive
Suasion Communications Group
02.2015 - 05.2017
- Executed successful branding, public relations, digital and marketing campaigns for municipal, hospitality, tourism, retail, professional, healthcare and non-profit organizations
- Assisted in producing award-winning public relations campaigns (three Hospitality Sales and Marketing Association International Adrian Awards for special events and New Jersey Tourism Excellence Awards).
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company's reputation as a trusted partner in their respective industries.
- Developed media materials including press releases, pitch notes, media lists and articles authored by a client representative.
- Provided on-site event coordination for various client milestones.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Account Executive
Townsquare Media
08.2014 - 02.2015
- Extensive training with Townsquare stations: ESPN 97.3, SoJo 104.9, Cat Country 107.3, Lite Rock 96.9 & WPG Talk Radio.
- Met with clients to create custom ad solutions for their business.
- Devised advertising for local businesses that entailed on-air, online and on-site campaigns.
- Managed Live Events through Townsquare Promotions.
- Worked alongside Townsquare Interactive to create customized websites for clients, as well as digital online banner ads.
Education
Bachelor of Arts - Communications, Concentration in Public Relations
Stockton University
Galloway, NJ05.2014
Skills
Crisis Management
Story pitching
Stakeholder Relations
Editorial calendar management
Spokesperson Training
Strategic Planning
Content Development
Budget Management
ROI Calculations
Media List Building
Internal Communications
Timeline
Senior Media Relations Manager
Inizio Evoke Comms
06.2017 - Current
Account Executive
Suasion Communications Group
02.2015 - 05.2017
Account Executive
Townsquare Media
08.2014 - 02.2015
Bachelor of Arts - Communications, Concentration in Public Relations
Stockton University
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