Kevin Martin
Douglas,MI
Summary
Marketing Services professional with almost fifty years of experience encompassing all facets of professional services marketing - from collateral and presentations to strategic marketing programs and direct marketing initiatives. Started KLM Creative, Inc. in 1996 and as Owner/President grew the company to become a full service B2B marketing services agency.
Overview
46
46
years of professional experience
Work History
Vice President
KLM Creative, Inc.
02.2018 - Current
- Maintain P&L and assist in managing corporate fiscal responsibilities.
- Coordinate HR-related practices, training and company certifications.
- Provide strategic marketing strategies to further business development opportunities and risks.
Owner
KLM Creative, Inc.
02.1996 - Current
- Used market insights to capitalize on key business opportunities for new clients and advantageous partnerships.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Established and clarified roles, responsibilities and expectations of senior and project management, creative, and content development personnel.
Director of Marketing
NTH Consultants, Inc.
03.1990 - 02.1996
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with staff and outside agencies to generate dynamic marketing content and communication tools for promotional campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Created content and promotional materials to drive engagement and conversions.
Marketing Director
Walbridge, Inc.
04.1985 - 03.1990
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote new brand for $800M construction management firm
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
Marketing Coordinator
TMP Associates, Inc.
01.1983 - 03.1985
- Planned and executed internal and external marketing events
- Created engaging content, photography, and graphics to use for promotional materials and distribution.
- Assisted in preparation, development and delivery of highly-customized RFIs to existing and potential clients.
Marketing Coordinator
R.E. Dailey And Company
01.1980 - 12.1982
Admissions Counselor
Olivet College
05.1977 - 12.1980
Education
Bachelor of Arts - Pre-Law
Olivet College
Olivet, MI05.1977
Timeline
Vice President
KLM Creative, Inc.
02.2018 - Current
Owner
KLM Creative, Inc.
02.1996 - Current
Director of Marketing
NTH Consultants, Inc.
03.1990 - 02.1996
Marketing Director
Walbridge, Inc.
04.1985 - 03.1990
Marketing Coordinator
TMP Associates, Inc.
01.1983 - 03.1985
Marketing Coordinator
R.E. Dailey And Company
01.1980 - 12.1982
Admissions Counselor
Olivet College
05.1977 - 12.1980
Bachelor of Arts - Pre-Law
Olivet College
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