Kevin McMahon Jr
Granger,IN
Overview
7
7
years of professional experience
Work History
Football Social Media and Student Athlete Branding
University of Notre Dame
South Bend, Indiana
07.2022 - Current
- Responsible for the strategy and overall presentation of all @NDFootball accounts on X, Instagram, Facebook, TikTok, and Threads.
- Acted as captain of content, providing a plan and strategy for what each member of our team would be capturing and looking for prior to each game.
- Responsible for strategy and content planning to ensure that our content is fresh year-round, staying on top of the trends, and relevant to the time of year on the college football calendar.
- Worked with the NIL and Branding team to educate student-athletes on best practices for self-marketing in the NIL space.
- Collaborated with the NIL team on the creative execution of certain NIL deals that had a university connection.
- Acted as a liaison beyond the creative team and the football recruiting department to create recruiting materials and meeting decks.
- Helped pitch and execute partnerships and collaborations for social content with various organizations, influencers, and celebrities, including Baby Boy Da Prince, WWE Recruit (WWE’s recruiting arm), Under Armour, DJ Kool, Erick Sermon of EPMD, Sheamus (WWE), Bon Jovi, Dean Norris, Rah Money (Ocky Way Deli), Frank the Tank (Barstool), Kevin Leonel (fashion designer), Capitol Records, and Offset of the Migos, Def Jam, and Republic Records, licensing songs by DMX, Young Jeezy, and Rick Ross.
- Acted as a producer on several long-form storytelling projects. Help come up with questions and ask questions to student-athletes, friends, and family to tell a full story.
- I wrote scripts and helped facilitate voice recordings for hype videos.
- Experience in directing production shoots of photos and videos, providing instructions and poses to talent to ensure we get what we need to execute the vision of the content.
- Provided live coverage in the game, gathering and organizing content in real time to capitalize on the best moments.
- I wrote the copy for all social posts.
Director of Athletic Communications
High Point University
High Point, NC
09.2019 - 07.2022
- Served as sports information director for men's basketball, men's lacrosse, women's lacrosse, men's soccer, women's soccer, cross country, and track and field.
- Managed social media accounts for each team
- Created graphics on photoshop and edited videos in Adobe Premier for teams social media pages.
- Helped launch and promote On Point Exchange, an NIL platform in partnership with INFCLR.
- Integral part of creating branding and language for HPU Name, Image, and likeness platform and education.
- Helped inform and educate athletes on NIL while helping Athletic department partner with INFCLR.
- Received SkullSpark Social Media awards for Instagram and Twitter for men's lacrosse and men's soccer.
- Organized photoshoot at Female empowerment art museum for National Girls and Women in Sports day.
- Produced 30-minute documentary for ESPN+ called Coughlin Way. 9/11 Tribute special about lacrosse player who lost his father on September 11th, 2001.
- Helped pitch and launch 'The Tubby Smith Show' audio podcast for Coach Tubby Smith. Produced and booked guests.
- Acted as social media lead for department, overseeing all content ideas to have them be executed to full potential.
- Producer and videographer for 'Point' an 'All or Nothing' style docu-series on HPU men's soccer team.
- Cultivated healthy relationship with national media members has helped coordinate +10 National media opportunities for team and coaches (Interviews on ESPN, US LACROSSE MAG, four successful Sportcenter 10 nominations, highlights on NBC)
Play by Play Broadcaster
High Point Rockers
High Point, NC
05.2019 - 09.2019
- Acted as voice of the High Point Rockers Baseball Organization for all home games broadcast on YouTube, Radio, and local ABC affiliate station
- Hosted weekly podcast that consists of a player interview and a recap of the Rocker's week
Advanced Media Intern
Atlantic Coast Conference
Greensboro, NC
08.2018 - 03.2019
- Shot content during football games for ACC Social Media (Pre game warm ups, team walk preagame)
- Assisted on the sidelines at games by helping with equipment and keeping stats
- Edited Football highlights on Avid for media
- Was a field producer for a ACC Network (ESPN) documentary on the 2019 ACC basketball Tournament. For which I scouted and produced shots for rover camera operator, monitored audio during the recording of interviews, Interviewed players post game in locker room.
Broadcaster
Federation of International Lacrosse
Netanya, Israel
07.2018 - 07.2018
- Play by Play and Color analyst for the World Lacrosse Championships
- Worked as broadcaster for a international tournament consisting of 46 countries
- Broadcast up to 4 games daily for two weeks airing on ESPN+
- Worked on the ground with Israeli based TV company coordinating with them pregame, post game, and getting to commercial breaks.
Education
Bachelor of Arts - Sports Communication
High Point University
High Point, NC05.2019
Accomplishments
McMahon was the 2021 recipient of the USILA Doyle Smith Sports Information / Media award. This award is presented in honor of the career of outstanding service provided to lacrosse by long-time Virginia Assistant Sports Information Director Doyle Smith. Smith defined the game of collegiate lacrosse through his media releases and statistical and national poll coverage of the sport. His contributions to the former NCAA Lacrosse Rulebook and Guide paved the way for many of the sport's great media efforts today on TV, the internet, and in print. The winner of this award can come from college sports information offices or from the media, The nominee has contributed greatly to the promotion and coverage of the sport.
References
Scott Connors
Notre Dame Associate Athletics Director, NIL Strategy
scott.connors1@nd.edu
504-329-2171
Katy Lonergan
Notre Dame Associate Athletics Director for Strategic and Football Communications, Advisor to the Head Football Coach
klonerg2@nd.edu
785-764-9941
Jon Torpey
Brown University Head Coaching Chair for Men's Lacrosse
(336) 848-9375
Drew Sanchez
High Point University Deputy Athletic Director
dsanchez@highpoint.edu
(336) 259-4688
Tubby Smith
Former High Point University Basketball Head Coach
(336) 847-0146
Timeline
Football Social Media and Student Athlete Branding
University of Notre Dame
07.2022 - Current
Director of Athletic Communications
High Point University
09.2019 - 07.2022
Play by Play Broadcaster
High Point Rockers
05.2019 - 09.2019
Advanced Media Intern
Atlantic Coast Conference
08.2018 - 03.2019
Broadcaster
Federation of International Lacrosse
07.2018 - 07.2018
Bachelor of Arts - Sports Communication
High Point University
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