Summary
Overview
Work History
Education
Skills
Timeline
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Kevin Millard

Summary

Dynamic Digital Content Manager with a proven track record at WXOW-TV, enhancing online engagement through strategic SEO and innovative content strategies. Skilled in content editing and team leadership, I boosted conversion rates significantly. Expert in multimedia production and adept at fostering collaborative environments, I consistently deliver high-quality content that resonates with audiences.

Overview

37
37
years of professional experience

Work History

Digital Content Manager

WXOW-TV
05.1988 - Current
  • Managed content distribution to online channels and social media platforms.
  • Conducted keyword research to inform targeted SEO-driven content creation efforts.
  • Boosted conversion rates by designing persuasive landing pages with strong calls to action.
  • Continuously sought personal development opportunities to stay informed about industry trends and emerging challenges related to content moderation and online safety.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Edited and sourced images and videos using Avid, ENPS/Edius and Photoshop.
  • Maintained a comprehensive media library for easy access to images, videos, articles, or other relevant resources by team members.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Improved user engagement with interactive digital content, including videos, infographics, and quizzes.
  • Approved, reviewed and edited content flowing to website.
  • Strengthened team efficiency by training new moderators on best practices, guidelines, and workflow processes.
  • Consistently met tight deadlines while maintaining high-quality standards for all published materials.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.

Radio Announcer

Midwest Family La Crosse
07.1987 - Current
  • Host of WKTY Outdoors-a weekly live program featuring interviews with guests on a broad range of outdoor topics, gathering reports on current conditions, trends, and writing segments for on-air use. Produce and edit weekly podcast.
  • Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
  • Facilitated live coverage of special events, promotions, and sports matches.
  • Made promotional appearances at public events.
  • Produce engaging promotional and public service spots for the station, increasing brand awareness among listeners.
  • Download, edit, and upload commercials and feature segments for broadcast for radio group.
  • Worked well in a team setting, providing support and guidance.
  • Learned and adapted quickly to new technology and software applications.

Education

Associate Degree - Visual Communications

Western Technical College
La Crosse
05-1989

Skills

  • Content strategy development
  • Content editing
  • Video editing
  • Content sourcing
  • Multimedia production
  • Content curation
  • Social media administration
  • Google analytics
  • SEO best practices
  • Mobile content
  • WordPress knowledge
  • Website maintenance

Timeline

Digital Content Manager

WXOW-TV
05.1988 - Current

Radio Announcer

Midwest Family La Crosse
07.1987 - Current

Associate Degree - Visual Communications

Western Technical College

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Kevin Millard