KEVIN MINIEFIELD
Summary
Strategic and mission-driven engagement leader with 15+ years of experience in alumni relations, program development, fundraising, and stakeholder collaboration. Proven ability to build lasting relationships, grow philanthropic support, and design high-impact engagement initiatives. Former NFL athlete with a demonstrated commitment to community service, mentorship, and leadership.
Overview
33
33
years of professional experience
Work History
Director of Letterwinner Engagement
Arizona State University
01.2008 - Current
- Created and led the Letterwinner membership program, increasing alumni athlete engagement university-wide.
- Implemented a digital-first e-commerce and communication strategy to expand reach and increase revenue.
- Partnered with the ASU Foundation and Alumni Association to increase giving and participation.
- Designed and led alumni events, digital campaigns, and mentorship initiatives.
- Managed alumni athlete database, communications, and engagement metrics.
- Oversaw ticket operations and the varsity letter awards policy.
- Built strategic partnerships with coaches and administrators to align programs with institutional priorities.
- Key Achievements:
- Increased alumni athlete event participation by 84.42% over 10 years.
- Raised over $500,000 in alumni athlete contributions (last fiscal year).
- Established 13 Scholarship Endowments from ASU football alumni.
- Boosted digital engagement by 50% via newsletters, social media, and events.
- Launched a mentorship initiative that improved athlete career placements by 20%.
- Developed new policies for varsity letter awards and alumni ticketing.
Mortgage Consultant
Great Southwest Mortgage
01.2005 - 01.2008
- Guided clients through the home financing process with personalized service.
- Built strong referral networks with realtors and financial professionals.
- Assessed credit, income, and debt-to-income ratios to qualify clients for mortgage products.
Branch Manager
Enterprise Rent-A-Car
01.2001 - 01.2005
- Led daily branch operations, including customer service, sales, and fleet management.
- Mentored and promoted staff, fostering a high-performance team culture.
- Negotiated contracts with corporate and local clients to increase market share.
- Managed P&L, budgets, and operational forecasts to ensure branch profitability.
Owner / Operator
The Niche Clothing Company
01.1998 - 01.2001
- Founded and operated a successful retail clothing business.
- Handled budgeting, merchandising, marketing, and customer relations.
- Increased customer retention through targeted promotions and excellent service.
- Negotiated vendor contracts and streamlined supply chain operations.
- Led a team of five, overseeing hiring, training, and daily operations.
Professional Football Player
National Football League (NFL)
01.1993 - 01.1997
- Chicago Bears (1993–1996)
- Arizona Cardinals (1997)
Education
Bachelor of Science - Sociology
Arizona State University
Tempe, AZSkills
- Alumni & Donor Engagement
- Strategic Program Development
- Fundraising & Advancement
- Stakeholder Relationship Management
- Event Planning & Execution
- Mentorship & Volunteer Leadership
- Data Analysis & CRM Tools
- Marketing & E-Commerce Strategy
- Cross-Departmental Collaboration
- Team Development & Leadership
- Public Speaking & Communication
- Financial & Resource Management
Timeline
Director of Letterwinner Engagement
Arizona State University
01.2008 - Current
Mortgage Consultant
Great Southwest Mortgage
01.2005 - 01.2008
Branch Manager
Enterprise Rent-A-Car
01.2001 - 01.2005
Owner / Operator
The Niche Clothing Company
01.1998 - 01.2001
Professional Football Player
National Football League (NFL)
01.1993 - 01.1997
Bachelor of Science - Sociology
Arizona State University
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