Kevin Moreno
Sun Valley,CA
Summary
Marketing graduate with practical experience in customer and market research, data analysis, and digital marketing strategies. Proficient in creating and analyzing customer surveys, conducting market research, and generating actionable insights for business growth. Skilled in utilizing SEO techniques, managing customer relationships, and applying statistical models such as regression to support data-driven decisions. Proven track record of boosting product awareness, customer retention, and revenue growth through personalized communication and consultative selling. Bilingual in English and Spanish, dedicated to assisting businesses in optimizing their marketing strategies in competitive environments.
Overview
5
5
years of professional experience
Work History
CUSTOMER ACCOUNT SPECIALIST
Verizon Wireless Store
04.2022 - 08.2023
- Researched and resolved customer issues, identifying root causes and delivering tailored solutions, reducing complaint resolution time by 20%.
- Trained and mentored 5+ new team members, enhancing their product knowledge and contributing to a 15% increase in team productivity.
- Utilized research and data analysis to develop pricing proposals, contributing to a 7% increase in upselling opportunities and revenue growth.
PRODUCT SALES SPECIALIST
Apple Retail Stores
06.2021 - 04.2022
- Increased product awareness by 5% monthly through targeted consultative sales strategies, focusing on personalized product demonstrations and addressing specific customer needs.
- Generated and closed 5+ large business transactions monthly by leveraging in-depth product knowledge and tailoring solutions to meet unique customer needs, contributing to increased revenue.
- Continuously studied and implemented the latest marketing and sales techniques, including cross-selling and upselling strategies, resulting in a 10% increase in accessory sales and an overall boost in customer purchase volume.
GUEST SERVICE TEAM LEAD
Target
02.2018 - 11.2020
- Designed and implemented a streamlined curbside pickup system, reducing wait times by 30% and improving customer satisfaction scores during a high-demand period.
- Spearheaded efforts to implement Covid-19 compliance strategies, ensuring safety and convenience for customers while maintaining a positive in-store experience, resulting in consistent foot traffic.
- De-escalated 10+ customer disputes weekly, ensuring a safe and respectful work environment for employees and improving team cohesion and overall customer experience.
Education
Bachelor of Science - Marketing
California State University-Los Angeles
Los Angeles, CA05.2024
Associate in Science (A.S.) in Mathematics and Computer Science -
College of the Canyons
Valencia, CA06.2018
Skills
- Fluent in Spanish: Excellent written and verbal communication skills in both English and Spanish
- Search Engine Optimization (SEO): Knowledgeable in optimizing web content for search engines, improving organic traffic through keyword research, and on-page SEO
- Survey Design & Data Analysis: Proficient in creating customer and market surveys using tools like Google Forms and SurveyMonkey Experienced in analyzing data with models such as regression analysis, correlation analysis, and descriptive statistics
- Digital Marketing: Understanding of Google Ads, content marketing, and social media management, including platforms like Facebook and Instagram
- Microsoft Office: Proficient in Word, Excel, PowerPoint, and Outlook for creating professional reports, presentations, and data analysis
Timeline
CUSTOMER ACCOUNT SPECIALIST
Verizon Wireless Store
04.2022 - 08.2023
PRODUCT SALES SPECIALIST
Apple Retail Stores
06.2021 - 04.2022
GUEST SERVICE TEAM LEAD
Target
02.2018 - 11.2020
Associate in Science (A.S.) in Mathematics and Computer Science -
College of the Canyons
Bachelor of Science - Marketing
California State University-Los Angeles
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