Kevin Perry

Marketing Leader

Business marketing management position. I am seeking a Marketing Management position where I can utilize the 41 years of experience i have acquired in the finance and banking industry

• Managed Marketing Promotional Strategy functions supporting new and existing consumer finance product development, receivable portfolio growth, new customer prospecting methods, advertising tool development, profitability analysis, results tracking, and customer relationship retention programs. Results: Developed and Managed the Cash on Demand revolving loan program with receivable growth of $35 million per month
• Designed, implemented, tracked and reported new and existing product development results to corporate management executives. Results: Upper level Management utilized information to develop employee goals and objectives
• Effectively Used Scientific selling methods to Market company products/ services
• Organized, Implemented, and managed programs to ensure Federal Regulatory Compliance Especially in the areas of Federal-Truth-in-Lending and Demand Deposit Regulations. Results: Improved company audit results by 65%
• Managed retail bank facility operations specializing in portfolio lending, secondary-market lending, customer relationship retention, and demand deposit business development. Results: Achieved receivable growth of 2 million within 3 months
• Recruited, trained, evaluated, and supervised staff. Results: Managed three branch offices to record growth of six million annually
• Provided detailed results and strategy information in the form of monthly reports and on the spot presentations to Operating Executives, member of Board of Directors, and corporate departments to ensure effective new product implementation, product profitability, and cost effective promotional strategy programs. Results: reached Company goals and objectives for receivable growth, profitability, and bad debt, received a distinguish employee rating