Kevin Petrie

• Lead research division for Eckerson Group, a boutique research and consulting firm for data & analytics.
• Drive research strategy; recruit and edit analysts; manage monthly blogs. Launched successful new research product, the Tech Opportunity Brief.
• Write reports that examine emerging technologies, recommend best practices, and guide product evaluations.
• Cultivating extensive clientele of leading vendors and startup founders. #1 research revenue generator for three years running.
• Building social media following for Eckerson Group. Increased LinkedIn presence 5x to 19,000+ followers.

• Led product marketing initiatives for Attunity, a provider of data integration and transformation software. Acquired by Qlik May 2019.
• Managed team responsible for product marketing and technology evangelism. Built thought-leadership and social-media strategy.
• Conducted weekly field training calls to assess competitors, use cases, and emerging technologies, Contributed to 21% CAGR and 50%+ deal size increases over three years.

Developed strategic positioning and messaging for EMC to address growth opportunity in cloud infrastructure.

• Launched Pivotal analytics services team and grew to 9 FTEs, implementing data lake and data warehouse solutions with Fortune 2000 enterprises in Americas and EMEA.
• Built profitable business from zero revenue with new service pricing strategy, new sales policies and expanded partner program. Achieved 250% CAGR over three years.

• Led Product Marketing activities and developed content for five major software product launches, contributing to consistent double-digit growth rate for $3B enterprise storage business line.
• Built product demos and drove marketing strategy for sales TCO tools for enterprise storage. First tool used with >200 customers in first quarter, driving pipeline and more than in incremental $4M revenue.

• Analyzed market opportunities and competitor strategies to support corporate build/buy/partner decisions as well as worldwide sales of security software products.
• Delivered analyses to President, Chief Marketing Officer, SVP Corporate Development, CTO, and Board of Directors.

• Conceived and executed marketing, sales and channel campaigns targeting small and mid-sized enterprises in North America, driving growth of $80M revenue stream.
• Developed content and managed events for channel partners; co-managed closed-loop lead measurement program for marketing and sales.

• Launched technology coverage and helped shape unique editorial strategy for the first Internet-based financial news organization.
• Authored and published more than 400 reports on data-networking industry, evaluating strategies of 20 publicly traded companies.