Kevin Scullen
Kingston,NY
Summary
Results-driven Regional Sales Manager with expertise in strategic planning, relationship selling, and business development. Proven track record in driving revenue growth and enhancing market penetration through effective team leadership and client engagement.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
RNDC-Opici Wine Co.
11.2023 - 03.2026
- Directed regional sales strategies to enhance market penetration and brand visibility.
- Cultivated relationships with key clients to drive revenue growth and customer loyalty.
- Analyzed market trends to identify opportunities for product expansion and innovation.
- Managed cross-functional teams to execute promotional campaigns effectively across multiple premise channels.
- Developed and executed regional sales strategies to enhance market penetration.
- Cultivated strong relationships with key accounts to drive revenue growth.
- Analyzed sales data to identify trends and optimize product offerings.
- Collaborated with marketing teams to align promotional campaigns with sales objectives.
- Trained and mentored junior sales staff on best practices and product knowledge.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Regional Manager
Opici Family Distributing
04.2007 - 10.2023
- Developed strategic partnerships with key stakeholders to optimize distribution efficiency.
- Coordinated cross-functional teams to execute promotional campaigns effectively across the region.
- Managed inventory levels, ensuring timely replenishment and minimizing stockouts or excess inventory.
- Evaluated operational processes, identifying areas for improvement to streamline workflows and reduce costs.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Supervised staff to optimize brand expansion initiatives and productivity.
- Developed and executed successful business plans that resulted in improved market share and profitability within my region.
- Motivated my team to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
- Led regional sales initiatives to enhance market share and drive revenue growth.
- Established and maintained operational standards for Albany Market Southern Adirondacks to the Tappan Zee.
Wine Division Market Manager
Eber Brothers Wine and Liquor Distributors
02.2005 - 03.2007
- Led market strategy initiatives to enhance brand visibility and drive product placement.
- Analyzed sales data to identify trends, optimize inventory levels, and improve forecasting accuracy.
- Trained and mentored junior staff on market analysis techniques and best practices in brand management.
- Established relationships with key stakeholders to foster partnerships that supported strategic goals.
- Directed work of 6 sales professionals at multiple offices across Albany South.
- Developed and executed strategic marketing plans to enhance brand visibility and market penetration.
Wine and Spirits Sales Consultant
Eber Brothers Wine and Spirits Distributing
09.1997 - 01.2005
- Developed strong relationships with clients, enhancing customer satisfaction and loyalty.
- Conducted product presentations, effectively increasing brand awareness among potential customers.
- Managed key accounts, ensuring consistent communication and addressing client concerns promptly.
- Analyzed market trends to inform my accounts of strategic sales initiatives.
- Provided expert product knowledge and training to my customers, improving overall performance.
Skills
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
- Sales expertise
- Deal closing
- Business development
- Relationship selling
- Account development
- Training and mentoring
Accomplishments
- Recruited and developed 20 new sales professionals.
- Achieved Delicato RM of the year 2024 through effectively helping with my team make their Monthly Business Opportunities.
- Supervised team of 7 staff members.
- Collaborated with team of 6 in the development of Bread&Butter, Sobieski, and NUE.
Certification
WSET Wine Level II
WSET Spirits Level II
Timeline
Regional Sales Manager
RNDC-Opici Wine Co.
11.2023 - 03.2026
Regional Manager
Opici Family Distributing
04.2007 - 10.2023
Wine Division Market Manager
Eber Brothers Wine and Liquor Distributors
02.2005 - 03.2007
Wine and Spirits Sales Consultant
Eber Brothers Wine and Spirits Distributing
09.1997 - 01.2005