Kevin Voyer
Tampa,US
Summary
A dynamic Creative Services Producer with 25+ years experience in all aspects of video production in a top 12 television market. Expertise in writing, editing and producing on-air spots promoting local and network programming. Well versed in sports, contests, image branding, sales presentations, PSA's and proof of performance spots in a deadline-oriented environment. Highly organized creative innovator proficient in commercial production, often working directly with clients to achieve successful marketing strategies. Responsible for company branding, event planning, and originating imaginative solutions for marketing campaigns, social media, billboards, radio, remote events and community affairs. Hard working and passionate individual who thrives on challenges, problem solving and achieving goals.
Overview
28
28
years of professional experience
Work History
Creative Services Producer
WTOG-TV CW44/CBS Television
09.1995 - 02.2024
- Manage creative development of a wide range of assets and brand experiences for the CW/CBS brand
- Produced and edited promotional spots for local and network programming, enhancing viewer engagement and brand visibility.
- Oversaw video production from concept to completion, ensuring seamless integration with other marketing assets.
- Produced engaging digital content including social media posts, website landing pages, email templates, and online advertisements.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations to achieve objectives.
- Presented production ideas and determined creative scenarios for production and delivery.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Oversaw development and execution of assets for CW fall season launch including digital, social media, print, and events.
- Managed multiple projects simultaneously, prioritizing deadlines and maintaining exceptional quality standards.
- Key point person for photo research/editing of CW and local programming, including budget reels and Upfront presentations.
- Developed innovative marketing campaigns across multiple platforms, including social media, billboards, and radio.
- Enhanced client satisfaction by producing high-quality creative content for various media platforms.
- Collaborated with clients to identify goals and create tailored content strategies that drive sales and community involvement.
- Led event planning initiatives that showcased company branding and increased local outreach.
- Contributed to the development of company branding guidelines, ensuring consistency across all marketing channels.
- Led brainstorming sessions for generating fresh concepts or ideas that resonated well with target audiences.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
Education
Bachelor of Arts - Fine Arts/Film And Video
University of South Florida
Tampa, FL05.1995
Skills
Video Production & Editing
- Creative Writing
- Brand Development & Marketing
- Sports Production & Promotions
- Event Promotion
- Post-production
- Concept creation
- News Stories Writing
- Community Engagement & PSAs
- Project Management & Coordination
- Client Relations & Consultation
- Social Media & Digital Marketing
Awards & Recognitions
2015 APEX AWARD-MODEL AFFILIATE
Issued by CW Television Network-May 2015
Affiliate Partner Excellence Awards Honor The CW's Most Outstanding Affiliates.
MODEL AFFILIATE-STELLAR STAND ALONE-CW44/WTOG-TAMPA, FL
Timeline
Creative Services Producer
WTOG-TV CW44/CBS Television
09.1995 - 02.2024
Bachelor of Arts - Fine Arts/Film And Video
University of South Florida
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