Sharon Walz-Zelley
Stockton,NJ
Summary
Media research executive with over 25 years experience in quantitative and qualitative research for competitive TV markets, often serving as a consultant to Sales and Marketing. Results-focused strategist who employs independent thinking and cutting edge technology to understand audiences and change viewing habits in a way that drives ratings growth. Particular expertise in research design, ratings optimization, budgets & ROI and strategic analysis.
Overview
24
24
years of professional experience
Work History
Research Director
CBS Television Stations: KYW-TV
2002.12 - 2023.12
- Spearheaded the education of the staff and clients with the integration of new media technology. This includes the market transition from household overnights to LPM's to PPM's.
- Developed strategies to close business using which ever resources worked best: Nielsen (NLTV), Comscore, Scarborough or Marshall Marketing.
- Integrated digital analysis to expand sales base and fine tune news content targets.
- Developed strategic plans to optimize ratings growth and increase viewer exposure to CBS News on both the broadcast and digital platforms.
- Presented research findings to the staff and created avenues for them to access, interpret and use data from various sources.
VP or Marketing and Research
Eagle Television Sales
1999.11 - 2002.12
- Directed efforts of the research team representing 37 stations. Worked extensively with the company's sales teams as well as station representative.
- Acted as liaison for the company with vendors in determining resources for clients.
Education
Bachelor of Arts - Psychology
St. Francis University
Loretto05.1980
Skills
- Finding Answers for News, Sales, Promotion, Programming
- Presentations and Marketing Tools
- Sales Development
- Software (NLTV, Comscore, Scarborough, Marshall)
Timeline
Research Director
CBS Television Stations: KYW-TV
2002.12 - 2023.12
VP or Marketing and Research
Eagle Television Sales
1999.11 - 2002.12
Bachelor of Arts - Psychology
St. Francis University
Similar Profiles
Thomas AndersonThomas Anderson
Account Executive at CBS Television StationsAccount Executive at CBS Television Stations
AIDA GUTIERREZAIDA GUTIERREZ
Sales Assistant at CBS Television Stations/Paramount GlobalSales Assistant at CBS Television Stations/Paramount Global
Talia-Sofia GonzalezTalia-Sofia Gonzalez
Topical Promotions Producer at Paramount Television StationsTopical Promotions Producer at Paramount Television Stations