Thomas Anderson
Dobbs Ferry,NY
Summary
Strategic Account Executive with proven success increasing sales and revenue through developing loyal agency-account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding the needs of the client-station relationship and meeting their expectations.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Account Executive
CBS Television Stations
New York, NY
04.2006 - 12.2023
- Developed customized linear and digital sales techniques to successfully sell and upsell opportunities to new and existing clients.
- Maintained updated station-market knowledge of all 28 owned and operated CBS Television Stations through continuing education and advanced training.
- Responsible for closing annual linear-digital sponsorships for Comcast on the West coast regional stations which included NFL, Super Bowl, March Madness and News.
- Worked successfully with diverse group of coworkers to accomplish our team goals at the highest level of integrity and industry standards.
Account Executive
Petry Media
New York, NY
01.2000 - 04.2006
- Provided excellent service and attention to all of our fifty-five plus station clients and media buyers through constant communication and creative suggestions during the buying process.
- Grew and maintained transactional business by developing relationships with advertising agencies and direct clients.
- Helped develop marketing materials and ideas to increase our stations stare goals.
- Instrumental in mentoring College interns, at Petry Media, that were interested in a career in the Media industry.
Education
Some College (No Degree) - History
Iona College
New Rochelle, NYSkills
- Sales Expertise
- Digital Revenue Generation
- New Business Development
- Relationship Building
- Sales Strategies Implementation
Affiliations
I enjoy cooking, reading, and watching or attending sporting events and concerts. Spending time with my family and friends during the holidays, beach vacations, and everyday in between.
Board member of the annual Memorial Day Parade committee in my local community.
President of Dobbs Ferry One- A Non-Profit committee that raises money for those who are in need due to illness or financial hardships.
Certification
- Proficient in Salesforce, Strata, Wide Orbit, DARE, WRAP, Microsoft Products (including Teams), Scarborough, Kantar, Winmo
Timeline
Account Executive
CBS Television Stations
04.2006 - 12.2023
Account Executive
Petry Media
01.2000 - 04.2006
Some College (No Degree) - History
Iona College
- Proficient in Salesforce, Strata, Wide Orbit, DARE, WRAP, Microsoft Products (including Teams), Scarborough, Kantar, Winmo
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