Kevin Watkins
Lithonia,GA
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
7
7
years of professional experience
Work History
Creative Director/Curator
Playlist Academy/ Freewishes Foundation
01.2017 - 08.2023
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Led team of designers to create comprehensive corporate identity system.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Collaborated with senior management to develop and implement marketing initiatives.
Legal Intern
Georgia Gwinnett College
08.2022 - 05.2023
- Sorted legal documents, filing and case materials in clear, orderly systems.
- Reviewed legal information and proofed documentation for errors.
- Performed legal and general research, drafting memoranda, and correspondence.
- Organized legal filing system to maximize efficiency.
- Assisted in developing processes to expedite legal procedures.
- Interpreted and relayed legal information in clear format for clients.
Luxury Service Associate
F.L.A.M.E/Atlanta Braves
03.2019 - 11.2022
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Managed efficient cash register operations.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Provided exceptional services and pleasant shopping experiences to retail customers.
Education
Bachelor of Science - Psychology
Georgia Gwinnett College
Lawrenceville, GA05.2023
Skills
- Scene Continuity
- Art Direction
- Vendor Contracts
- Corporate Identity Branding
- Photographic Editing
- Resource Coordination
- Design Understanding
- Maintain Budgets
- Graphic Arts Design
- Contract Negotiation
- Customer Needs Assessments
- Business Strategies
- Customer Retention
- Business Account Management
- Data Operations
- Creative Team Collaboration
- Industry Research
Timeline
Legal Intern
Georgia Gwinnett College
08.2022 - 05.2023
Luxury Service Associate
F.L.A.M.E/Atlanta Braves
03.2019 - 11.2022
Creative Director/Curator
Playlist Academy/ Freewishes Foundation
01.2017 - 08.2023
Bachelor of Science - Psychology
Georgia Gwinnett College
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