Kevin Watson
Lubbock,TX
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over22-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
28
28
years of professional experience
4
4
years of post-secondary education
Work History
Senior District Sales Manager
US Foods
Lubbock, TX
10.2016 - Current
- Sourced new leads and developed deep client relationships to promote sales.
- Maximized sales performance by cultivating performance-oriented culture with well-structured individual and team targets.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Aligned database systems with district goals by automating processes and eliminating preventable errors.
- Grew YOY sales 16% by consistently meeting and exceeding quotas .
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Surpassed business sales targets by devising, deploying and optimizing sales strategies.
- Established territory boundaries and distribution routes to maximize service quality.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
Real Estate Investor
Self Employed
Lubbock, United States
01.2006 - Current
- Developed and maintained list of available properties suited to different needs and budgets for both commercial and industrial use.
- Communicated with clients to understand property needs and preferences.
- Reviewed market research data and changed sales plans accordingly.
- Negotiated, facilitated and managed real estate transactions.
- Created and implemented marketing plans to drive sales and coached staff on new strategies for maximum results.
VP of Sales and Business Development
Affordable Residential Communities
Dallas, TX
01.2001 - 10.2006
- Created strategic service roadmaps for new initiatives.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Drove company branding efforts to increase market presence and brand recognition.
- Managed 137-member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Surpassed growth targets and revenue projections by coordinating and planning product sales initiatives.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Education
Bachelor of Arts - Public Relations And Organizational Communication
Texas Tech University
Lubbock, TX 09.1993 - 08.1997
Skills
Vendor management
Goals and performance
Performance improvements
Relationship building and management
Staff Management
Sales leadership
Accomplishments
- Supervised team of 151 staff members.
- Achieved years of double digit sale growth through effectively helping with building a winning mindset with our sellers.
Timeline
Senior District Sales Manager
US Foods
10.2016 - Current
Real Estate Investor
Self Employed
01.2006 - Current
VP of Sales and Business Development
Affordable Residential Communities
01.2001 - 10.2006
Bachelor of Arts - Public Relations And Organizational Communication
Texas Tech University
09.1993 - 08.1997