Summary
Overview
Skills
Software
Work History
Education
Generic
Kevin Karl

Kevin Karl

Summary

Hello! I’m Kevin. I’m a seasoned, solutions focused Creative Operations leader & Culture champion with an industry proven track record of success at Retail CPG & Direct to Consumer brands driving topnotch performance through workflow & resource optimization. Let’s connect!

Overview

24
24
years of professional experience

Skills

  • Creative Operations
  • Digital Asset Management
  • Graphic Design / Production
  • Packaging Development
  • Photo Retouching
  • Print Procurement & Sourcing
  • Process Workflow Development
  • Project Leadership
  • Resource Allocation & Staffing
  • Team Mentorship
  • Vendor Partnerships
  • Visual Merchandising

Software

Airtable, Asana, Box, Click Up, Dropbox, Figma, Illustrator, InDesign, IWD Display, Lytho (InMotion), Monday.com, Office 365, OMG, OpenText Media Management, Pencil, Photoshop, Trello, WebDAM (Bynder), Wrike

Work History

Solutions Design Consultant

OLIVER Agency
02.2025 - Current
  • Leading Discovery Phase & Solution Design for Fortune 500 client across 10 portfolio brands to manage their Gen-AI Content Adaptation needs & workflows that project to deliver an average estimated time efficiency improvement of 48%
  • Working with OLIVER Agency (part of The Brandtech Group), an industry leading marketing solutions provider helping to develop, design & build bespoke & dedicated marketing ecosystems to position brand marketing teams for sustainable growth, ranging from Gen-AI Creative tools implementation, in-house Creative resources building & workflow solutions integration.

Director of Creative Operations

amika / Eva NYC / Heat Makes Sense
01.2021 - 02.2025
  • Led a team of 25 Creative talents that serviced both amika & Eva NYC brands, developed Creative projects workflow in Asana from the ground up while streamlining cross-functional collaboration across 360 marketing funnel for new product launches, owned central digital asset management system implementations in Box & WebDAM, led Creative staffing & training, developed new vendor partnerships & contracts, owned Creative budgets
  • Creative project & production lead for “Let’s Get Cleanical” & "Love All Your Hair Days", amika’s most successful Brand Awareness campaigns to date
  • Project Lead for office relocation, design & build of company's new $5M corporate headquarters
  • Project Lead for ERP Master Data cleanup & establishment of ongoing process to maintain accurate product, customer & vendor related data company wide

Director of Production

DevaCurl
01.2016 - 01.2020
  • Directed Global Packaging Development & Quality Control, Creative Projects workflow & Process optimization in Wrike & InMotion, Resource management & Vendor partnerships, developed & implemented Digital Asset Management system in WebDAM
  • Co-led a Creative team through a Global Rebrand, successful International Launch in 5 European countries & 2 company acquisitions

Director, Marketing Operations

Tristar Products
01.2014 - 01.2016
  • Led Marketing project workflow & process implementation for print & web design teams, facilitated collaboration across all internal channels, 3rd party suppliers & factories for all new product launches, directed Intellectual Property & trademarks acquisition

Production Design Manager

Maidenform
01.2011 - 01.2014
  • Creative Production & Design for all packaging, hangtags, POP displays, shippers, printed collateral & digital website. Managed entire line of Maidenform brand SKUs product packaging & hangtags mechanicals.
  • Developed file tracking systems, implemented Digital Asset Management Library in OpenText & supervised digital retouching of model photography for new launches
  • Developed variable data printing templates for hangtags that saved over $200K in print spend annually

Sr. Production Artist

Toys R Us
01.2001 - 01.2007
  • Production Design for Toys R Us, Babies R Us, Kids R Us, Geoffrey & Imaginarium

Education

Bachelor of Arts - Fine Arts

SUNY At Albany
Albany, NY

Illustration -

Parsons School of Design
New York, NY

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