Keya Larsson
Boulder,CO
Summary
Versatile Key Account Specialist with deep expertise managing high‑volume, multi‑brand portfolios and partnerships with national retailers. Successfully managed a $18 million wholesale order book, improving operational efficiency and client relations. Expertise in process improvement, and cross-functional leadership to drive strategic decisions and ensure exceptional service.
Overview
23
23
years of professional experience
Work History
Key Account Specialist
Fenix Outdoor
Louisville, CO
02.2023 - Current
- Managed order book for Fjällräven's largest North American Key Account, representing $18M+ annually and over 2,000 yearly orders.
- Provide forecasting, reporting, and risk analysis to inform and refine sales strategy.
- Lead cross-functional coordination in logistics, planning, accounting, compliance, and sales to enhance operational alignment.
- Streamline operational efficiency by proactively detecting problems and facilitating collaborative solutions.
Account Services Representative
Fenix Outdoor
Aurora, CO
05.2022 - 02.2023
- Managed and audited order books for specialty accounts across four brands, ensuring accuracy and compliance in a fast-paced wholesale environment.
- Delivered technical account support for wholesale sales representatives and distributors, resolving issues and improving service delivery.
- Ensured fulfillment accuracy and financial alignment while upholding high service standards.
- Enhanced internal collaboration through proactive communication, facilitating alignment among teams.
Social Media Manager & Client Administrator
Vasu Skin Solutions
Boulder, CO
02.2020 - 07.2022
- Managed digital content creation and organized brand assets to ensure consistency and alignment with brand strategy.
- Developed engaging content for social media platforms to enhance brand visibility.
Home Staging Designer & Team Lead
Living Well Design
Boulder, CO
08.2021 - 04.2022
- Planned and executed over 60 property stagings, boosting sales above asking price and quickening turnover.
- Provided client consultations on renovation strategies and staging recommendations to maximize property appeal and increase market value.
- Managed project budgets, timelines, and vendor teams, ensuring timely delivery and alignment with client goals.
Senior Florist & Wedding Manager
Boulder Blooms
Boulder, CO
04.2017 - 05.2021
- Executed large-scale floral installations for weddings and corporate events, enhancing visual impact and client satisfaction.
- Oversaw design process, maintaining exceptional quality standards and fostering strong client relationships.
- Directed creative floral design operations and managed weekly commercial accounts.
Founder / Owner
The Swedish Gypsy Homegoods
Boulder, CO
01.2013 - 01.2017
- Built and operated a multi-channel home goods brand from concept to retail distribution
- Secured wholesale accounts with West Elm, Cedar & Hyde, Alpine Modern, and Boulder MOCA
- Managed product development, vendor sourcing, account management, pricing strategy, and marketing
- Achieved national media recognition in Sunset Magazine, 5280, and Etsy Holiday Guide, enhancing brand visibility
Visual Merchandiser
Zeal Optics
Boulder, CO
01.2011 - 01.2014
- Developed visually appealing displays to enhance product presentation and customer engagement.
- Strengthened in-store brand presence through seasonal merchandising and visual storytelling.
- Collaborated with marketing team to align visual strategies with promotional campaigns.
- Conducted regular store audits to maintain visual standards and brand consistency.
Graphic Designer & Project Manager
Siteline Productions
Newport Beach, CA
01.2003 - 01.2011
- Spearheaded design concepts and produced large-scale events for global trade shows and sports events, enhancing brand visibility.
- Managed cross-functional creative teams to coordinate project deliverables and ensure vendor execution aligned with client expectations.
- Collaborated with high-profile clients, including Pokémon USA, Wizards of the Coast (Magic the Gathering), and The Rose Bowl Game, driving successful project outcomes.
Education
B.A. - Graphic Design
California State University
FullertonA.A. - Electronic Media
Orange Coast College
Costa Mesa, CASkills
- Key account management
- Client relations
- Sales forecasting
- Business insights
- Order management
- Wholesale operations
- EDI and vendor compliance
- Cross-functional leadership
- Workflow optimization
- Project leadership and communication
- Microsoft 365 and Google Workspace
- Adobe Creative Cloud
Timeline
Key Account Specialist
Fenix Outdoor
02.2023 - Current
Account Services Representative
Fenix Outdoor
05.2022 - 02.2023
Home Staging Designer & Team Lead
Living Well Design
08.2021 - 04.2022
Social Media Manager & Client Administrator
Vasu Skin Solutions
02.2020 - 07.2022
Senior Florist & Wedding Manager
Boulder Blooms
04.2017 - 05.2021
Founder / Owner
The Swedish Gypsy Homegoods
01.2013 - 01.2017
Visual Merchandiser
Zeal Optics
01.2011 - 01.2014
Graphic Designer & Project Manager
Siteline Productions
01.2003 - 01.2011
B.A. - Graphic Design
California State University
A.A. - Electronic Media
Orange Coast College