Keyon Woodward
Summary
Communications specialist with a background in marketing campaigns, social media, and agency communications. Partners with cross-functional teams to deliver targeted content, strengthen brand visibility, and support timely public messaging across websites, newsletters, and events.
Overview
7
7
years of professional experience
Work History
Communications Assistant
Department of For-Hire Vehicles
Washington, District of Columbia
2024.11 - 2026.09
- Supported Joint Information Center (JIC) activations by coordinating public-facing messaging, monitoring emerging information, and assisting with timely, accurate communications across District government agencies.
- Assisted in organizing public meetings, events, and outreach to promote agency initiatives.
- Developed social media posts to enhance engagement for Department of For-Hire Vehicles outreach efforts.
- Created and managed distribution of monthly newsletters targeting specific audiences.
- Updated website content with current policies, forms, and service information.
Digital Communications/ Marketing Specialist
Trex Company
2021.04 - 2024.07
- Developed and executed marketing campaigns that significantly boosted online visibility and customer interaction.
- Executed innovative digital solutions that enhanced user experience and established new benchmarks in customer communication.
- Analyzed market trends to develop data-driven strategies that improved campaign effectiveness and targeted audience reach.
- Collaborated with cross-functional teams to refine digital marketing strategies, resulting in increased brand engagement.
Social Media Marketing Executive
Matter Communication
2020.01 - 2021.02
- Led social media campaigns at Matter Communication, achieving measurable results in audience growth and engagement metrics.
- Executed data-driven strategies that drastically improved online engagement, demonstrating strong analytical skills and market insight.
- Developed engaging social media strategies that increased brand awareness and built a strong digital community.
- Collaborated with creative teams to produce compelling content, improving social media presence.
Education
MBA -
Clark Atlanta University
Atlanta, GA2024-05
Bachelors -
Bowie State University
Bowie, MD2023-05
Skills
- Campaign management
- Social media strategy
- Content creation
- Digital content tools
- CMS management
- Strategy development
- Industry trend analysis
- Advertising strategy
- Visual content development
- Proposal development
- Microsoft Office proficiency
- Interpersonal communication
- Strategic networking
Timeline
Communications Assistant
Department of For-Hire Vehicles
2024.11 - 2026.09
Digital Communications/ Marketing Specialist
Trex Company
2021.04 - 2024.07
Social Media Marketing Executive
Matter Communication
2020.01 - 2021.02
MBA -
Clark Atlanta University
Bachelors -
Bowie State University