KHADRO MUMIN
Hopkins,MN
Summary
Media and ad operations professional bringing hands-on experience across trafficking, paid search, media planning, and campaign analysis. Known for maintaining clean setups, improving campaign delivery, and coordinating with internal and external teams to resolve tracking, reporting, and publisher issues quickly.
Overview
3
3
Languages
5
5
years of professional experience
Work History
Traffic Specialist
Carmichael Lynch
Greater Minneapolis–St. Paul Area
12.2023 - Current
- Managed Campaign Manager 360 setup, targeting, URLs, creative specifications, and tracking to ensure campaign effectiveness.
- Set up, QA, launch, and monitor digital advertising campaigns to optimize performance and achieve client objectives.
- Monitor campaign delivery and data integrity while supporting media, analytics, and ad operations teams.
- Troubleshot ad-serving, creative, tracking, and reporting issues with publishers and internal teams to maintain seamless campaign operations.
- Implement retargeting and third-party tracking pixels and coordinate publisher tags.
Analyst, Paid Search
Uproer
Greater Minneapolis–St. Paul Area
08.2023 - 10.2023
- Managed paid search campaigns, focusing on campaign creation, keyword expansion, negative keywords, and bid optimization to enhance overall campaign performance.
- Conducted A/B testing and landing page analysis, optimizing feeds and improving quality scores to drive better ad performance.
- Created performance reports that outlined insights and actionable recommendations to inform future campaign strategies.
- Supported Google Ads, Analytics, and Search Console account onboarding.
Associate Media Planner
space150
Greater Minneapolis–St. Paul Area
01.2023 - 04.2023
- Coordinated media planning and buying across digital, social, and search channels to ensure strategic alignment.
- Monitored campaign performance, managing trafficking and quality assurance to optimize delivery.
- Ensured creative assets met vendor specifications for delivery, tracking, and reporting.
- Managed vendor billing while maintaining comprehensive campaign status documentation for tracking progress.
Media Analyst
Martin Williams Advertising
Greater Minneapolis–St. Paul Area
03.2022 - 01.2023
- Delivered monthly media insights and findings to marketing and corporate executives, enhancing strategic decision-making.
- Researched and analyzed campaign coverage to evaluate effectiveness and inform future strategies.
- Monitored media coverage across print, social, radio, and television to assess brand visibility.
Head of Sales
Epimonia
Minneapolis, MN
12.2021 - 03.2022
- Led sales strategy for sustainable apparel brand partnerships.
- Managed wholesale pipeline through CRM tracking and follow-up.
- Built retailer relationships across mission-driven fashion accounts.
- Supported sales and customer outreach initiatives, enhancing brand visibility and engagement for a mission-driven fashion brand.
Market Research Assistant
Leede Research
Greater Minneapolis–St. Paul Area
10.2021 - 03.2022
- Screened and scheduled research participants, facilitating successful outcomes for Fortune 100 client studies.
- Supported Leede Research market studies with questionnaire setup and survey fieldwork.
- Collected respondent data using phone, email, and online research tools.
- Reviewed survey responses for accuracy, completeness, and coding consistency.
- Assisted with digital marketing and social media strategies, enhancing engagement through database email campaigns and research technology.
Creative Coordinator
The BrandLab
Greater Minneapolis–St. Paul Area
06.2021 - 08.2021
- Supervised interns and guided development of campaigns for General Mills brands, enhancing creative execution and strategic alignment.
- Coordinated creative projects across BrandLab teams and client stakeholders.
- Scheduled reviews for brand concepts, layouts, and campaign materials.
- Organized production files, briefs, and asset libraries for creative work.
- Mentored high school students on marketing and PR projects, fostering their skills and confidence.
Education
Bachelor of Science - Business, Management, Marketing, And Related Suppo
Concordia University
Saint Paul, MN06-2022
Skills
- Ad campaign management
- Paid Media: PPC management, SEM, Keyword Research, Bid Optimization, A/B Testing, Landing Page Optimization
- Media performance analysis
- Campaign Manager 360
- Ad trafficking
- Campaign quality assurance
- Campaign optimization
- Campaign Creation
- Paid Social Media
- Paid Search
Languages
English
Native/ Bilingual
Somali
Native/ Bilingual
Korean
Professional
Timeline
Traffic Specialist
Carmichael Lynch
12.2023 - Current
Analyst, Paid Search
Uproer
08.2023 - 10.2023
Associate Media Planner
space150
01.2023 - 04.2023
Media Analyst
Martin Williams Advertising
03.2022 - 01.2023
Head of Sales
Epimonia
12.2021 - 03.2022
Market Research Assistant
Leede Research
10.2021 - 03.2022
Creative Coordinator
The BrandLab
06.2021 - 08.2021
Bachelor of Science - Business, Management, Marketing, And Related Suppo
Concordia University