Digital Content Creator
Khalale Smith
KTAL NBC 6, FOX 33 KMSS
Shreveport,LA
2
years of professional experience
Strategic Communication Specialist with proven leadership in developing comprehensive public relations and communications strategies that advance the company's vision and goals. Adept in all aspects of public relations, including media relations, internal communications, event planning, and community programming.
Work History
Digital Content Creator
11 Months- Developed engaging digital content for social media platforms, enhancing audience interaction and brand visibility.
- Created engaging, brand-relevant content for social media channels.
- Edited video segments for online distribution and viewer engagement.
- Optimized website content, improving organic search traffic and user engagement.
- Monitored trends in digital media to enhance content strategy and relevance.
- Analyzed web analytics data to track post and campaign performance.
- Maintained up-to-date knowledge of current trends in digital media production to inform content strategy.
News Producer
1 Year 4 Months- Assigned advanced and breaking news stories to anchors and reporters, optimizing coverage of critical events.
- Developed daily rundowns for newscasts by selecting stories, assigning reporters, writing teases and setting up graphics.
- Created editorial updates and on-air content cues for anchorpersons during live coverage, enhancing viewer engagement.
- Collaborated with reporters to gather and verify news stories, ensuring accuracy and timeliness for broadcasts.
- Coordinated with technical staff to ensure smooth operation during live broadcasts.
- Maintained working knowledge of current events, community issues and local contacts through careful research.
Education
- Mass Communication
- Cultivation in the Media Thesis
- History of Journalism in the Civil War published in LSUS History Department
Skills
Advanced MS Office Suite Knowledge
Proposal Writing
Content Creation
Audience Analysis
Digital Video Production
Social Media Platforms
Media Relations
Social Media Strategy
Press Release Writing
Campaign Coordination
Video Editing
Content Strategy
News writing
Timeline
Digital Content Creator
KTAL NBC 6, FOX 33 KMSS
12.2025 - CurrentRead More
News Producer
KTAL NBC 6, FOX 33 KMSS
08.2024 - 12.2025Read More
Louisiana State University At Shreveport
from Mass Communication
Read More