Khrysanne Kerr
Punta Gorda,FL
Summary
A seasoned event management, marketing, and public relations leader with decades of experience in the non-profit sector. Creative event manager with decades of leadership experience in executing successful events, membership retainment and growth campaigns, and comprehensive communications plans. Recognized as the architect for the largest damage prevention conference in the country; a proven leader with moral character and integrity recognized for utilizing diverse marketing methods and tactics to be a proven winner.
Overview
28
28
years of professional experience
Work History
Vice President of Marketing and Outreach
Common Ground Alliance
01.2020 - Current
- Manage and direct the CGA Conference & Expo, Committee Summits, and online digital event series
- Drove company rebranding efforts to increase market presence and brand recognition.
- Created and managed RFP for selecting venue, show decorator, AV, exhibitor management, third party registration, onsite event app and lead retrieval integrating all selections to a cohesive team.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Vice President of Communications
Common Ground Alliance
08.2007 - 01.2020
- Responsible for developing and executing the organization’s communication strategies, including conference planning, digital and social media, and media relations.
- Oversaw website copy and social media platforms.
- Acted as point of contact for inbound media-related calls.
- Represented company at multiple public forums and conferences.
- Achievements: - PRSA Silver Anvil, 2007 - National Safety Council's Green Cross for Safety Advocate Award
Market Manager
Celeritas Technologies
03.2006 - 08.2007
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Effectively built trade show presence at key industry events
- Achievements: Highest grossing sales manager in 2006
Marketing Director
Ohio Utilities Protection Service
01.1996 - 02.2006
- Built strong relationships with industry professionals and influencers.
- Leveraged communications to grow membership and network.
- Managed a 40-trade show calendar for events across the state of Ohio.
Education
Bachelor of Science - Public Relations, Management
Kent State University
Kent, OH08.1994
Skills
- Strategic communication planning
- Budgeting
- Venue Selection & Coordination
- Exhibit & Sponsorship sales management
- Registration and Guest Management
- Contract Administration
- Post-Event Evaluation
- Technology Integration for events
- Leading Seminars
- Revenue Generation
- Agency Selection
- Promotions and Marketing Strategies
- Effective Communicator and Public Speaker
- Motivational and Inspirational
- Online meeting management
- Executive Retreat Planning
Timeline
Vice President of Marketing and Outreach
Common Ground Alliance
01.2020 - Current
Vice President of Communications
Common Ground Alliance
08.2007 - 01.2020
Market Manager
Celeritas Technologies
03.2006 - 08.2007
Marketing Director
Ohio Utilities Protection Service
01.1996 - 02.2006
Bachelor of Science - Public Relations, Management
Kent State University
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