RED KEITH BRADLEY
Palmer,AK
Summary
Marketing leader with extensive experience in brand strategy, integrated campaigns, and communications across corporate, nonprofit, and public sectors. Demonstrated success in building stakeholder relationships, managing creative projects, and optimizing ROI through digital and traditional channels.
Overview
56
56
years of professional experience
Work History
Vice President of Outreach and Programs
Alaska Village Initiatives
Anchorage, USA
01.2018 - Current
- Led outreach and program initiatives, including curriculum development and online education portals, enhancing educational access through the Tribal Conservation District program.
- Secured and managed grants while collaborating with federal partners, tribal entities, and community stakeholders to broaden program reach and strengthen community impact.
- Selected grants/projects: USDA Forest Service Urban & Community Forestry (IRA); Native American Development Institute—Stewarding Native Lands; USDA OPPE—2501 Agriculture Education; NIFA—American Rescue Plan TA Investment; Conservation Outreach—Racial Equity & Justice Cooperative Agreements.
Creative Director
Savoietek/Nine Star Productions
Palmer, Alaska
06.1979 - Current
- Led multimedia production projects from concept through execution, enhancing audience engagement.
- Developed campaign strategies to enhance candidate visibility and engagement.
- Managed social media accounts to amplify campaign initiatives and events, increasing follower interaction.
- Coordinated with media outlets for press releases and public relations efforts.
- Developed communications materials including press releases, talking points, speeches, and opinion pieces to support campaign messaging.
Founder | Marketing Consultant, Project Manager, Producer
Savoie Tek (dot com)
Anchorage, USA
01.1970 - Current
- Advised small businesses, nonprofits, and candidates on marketing strategy and execution across digital and traditional media; managed budgets, vendors, and creative teams to enhance campaign effectiveness.
- Elevated a relatively unknown congressional candidate from dark horse status to within 2 percentage points in a resource-constrained campaign.
- Researched and developed a province-wide web portal rollout for First Nations tribes in British Columbia, improving access to resources and services.
- Built Nine Star Productions into Alaska's largest 35mm production company, serving notable clients such as Atlantic Richfield, British Petroleum, and Alaska Tourism Marketing Council, elevating regional production standards.
Associate Professor, Journalism & Public Communications (retired)
University of Alaska Anchorage
Anchorage, USA
01.2002 - 01.2013
- Facilitated media project management and production courses for learners.
- Developed engaging curriculum for undergraduate and graduate courses.
- Conducted research in relevant academic fields to enhance program offerings.
- Mentored students on academic projects and career development pathways.
Director of Marketing
Morrison Auto Group
Anchorage, USA
01.2006 - 01.2012
- Led corporate marketing and advertising strategy, ensuring brand consistency across web, email, direct mail, and events while collaborating with sales, service, and operations.
- Produced a red-carpet launch event at the Dena’ina Convention Center unveiling new Audi, Volkswagen, Porsche, and Infiniti models; exceeded on-site and residual sales targets at the lowest recorded cost-to-ROI.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Collaborated with sales teams to align marketing initiatives with business objectives.
- Managed social media campaigns to increase audience reach and interaction.
Director of Corporate Communications
Chenega Corporation
Anchorage, USA
01.2004 - 01.2006
- Directed corporate marketing, communications, and PR; advised executives on community relations and resource allocation to enhance stakeholder engagement.
- Rebuilt trust with village owners, mitigating historical contention and fostering collaboration with the U.S. House Committee on Government Reform.
- Developed corporate messaging to align with organizational goals and values.
- Managed internal and external communications across multiple platforms and channels.
- Collaborated with leadership to create strategic communication plans for stakeholders.
Adjunct Professor of Business
Alaska Pacific University
Anchorage, USA
01.2002 - 01.2004
- Delivered graduate-level courses in Internet Marketing and Marketing Management, facilitating student engagement and practical application of marketing theories.
- Designed engaging course materials for diverse student populations.
- Delivered lectures on advanced topics in environmental science and sustainability.
- Facilitated classroom discussions to enhance critical thinking and collaboration.
Consultant
First Nations Technology Council
Vancouver, Canada
01.2009
- Researched and drafted province-wide project RFP; facilitated evaluation of broadband web portal initiative for First Nations in British Columbia.
- Collaborated with stakeholders to identify technology needs and solutions.
- Developed training materials for First Nations communities on digital tools.
- Facilitated workshops to enhance technology adoption among users.
Public Information Officer
Alaska Department of Public Safety (AK State Troopers)
- Created and promoted 'You Can’t Win Playing with Trains,' a nationally aired campaign featuring a controlled train–car crash that garnered significant media attention.
- Produced 200+ public service announcements on safety topics, enhancing public awareness through engaging short training videos.
- Expanded media and PR program to include community engagement initiatives beyond news releases and newsletters.
Education
MBA - Marketing
Alaska Pacific University
Anchorage, AKMFA - Visual Arts & Photography
Cornell University
Ph.D. Candidate - eCommerce & Visual Anthropology
University of Alaska Fairbanks
ABD - Information Science & Web-Based Communication
Loughborough University
BFA - Visual Arts
Utah State University
Skills
- Integrated marketing
- Brand strategy
- Marketing strategy
- Campaign development
- PR & media relations
- Digital content & social
- Content creation
- Creative direction & production
- Program development
- Research & analytics
- Fundraising strategy
- Competitor trends
- Stakeholder engagement
- Budget & vendor management
- Team leadership
- Communication skills
- Strategic planning
- Verbal and written communication
Affiliations
- Board of Directors, Alaska Common Ground
- Member, UNESCO Open Education Forum
- Delegate, UN World Summit on the Information Society
- Past President, International Association of Internet Professionals
- Member, Internet Caucus Advisory Committee to the U.S. Congress
- Member, Cinema Audio Society
Distinctions
- Presenter, 'Rethinking Communities, Rethinking Place' international conference (Copenhagen) — research on indigenous web use for cultural and economic sustainability.
- Recipient of National ADDY Awards; Clio Finalist; Telly Awards; International Film & Television Festival of New York; PRSA Silver Anvil; Golden Hammer.
- Expedition Photographer, Soviet Far East (by invitation of the Minister of Health, Magadan Region).
- Producer/editor, 'Every 15 Minutes' documentary for Anchorage School District & Anchorage Police Department.
- Developed permanent exhibit for the Smithsonian Arctic Studies Center: Alaska Native History Series.
Websites
Timeline
Vice President of Outreach and Programs
Alaska Village Initiatives
01.2018 - Current
Consultant
First Nations Technology Council
01.2009
Director of Marketing
Morrison Auto Group
01.2006 - 01.2012
Director of Corporate Communications
Chenega Corporation
01.2004 - 01.2006
Associate Professor, Journalism & Public Communications (retired)
University of Alaska Anchorage
01.2002 - 01.2013
Adjunct Professor of Business
Alaska Pacific University
01.2002 - 01.2004
Creative Director
Savoietek/Nine Star Productions
06.1979 - Current
Public Information Officer
Alaska Department of Public Safety (AK State Troopers)
Founder | Marketing Consultant, Project Manager, Producer
Savoie Tek (dot com)
01.1970 - Current
MBA - Marketing
Alaska Pacific University
MFA - Visual Arts & Photography
Cornell University
Ph.D. Candidate - eCommerce & Visual Anthropology
University of Alaska Fairbanks
ABD - Information Science & Web-Based Communication
Loughborough University
BFA - Visual Arts
Utah State University