Linda Halbe
Somers Point,NJ
Summary
Dynamic marketing leader with a proven track record at The Title Company of Jersey, adept in integrated marketing and strategic thinking. Excelled in developing innovative branding strategies and digital campaigns, boosting business performance. Skilled in partnership development and social media engagement, driving substantial growth with a keen eye for creative direction and market trends.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Vice President Marketing
The Title Company of Jersey
09.2003 - Current
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Collaborated with developers, advertisers and production managers to market products and services.
- Established targets for social media platforms to reflect business objectives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed and implemented targeted digital strategy to improve business performance.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Planned and executed events and marketing programs to increase qualified leads.
Skills
- Integrated marketing
- Customer segmentation
- Creative direction
- Partnership development
- Marketing analytics
- Content strategy
- Mobile advertising platforms
- E-mail and direct mail marketing campaigns
- Direct marketing campaigns
- Digital advertising
- Social media
- Digital marketing
- Presentations
- Social media expert
- Website maintenance
- Deadline driven
- Proficiency in technology
- Customer Service-oriented
- Sales support
- Promotions
- Sales promotions
- Graphic design
- Event planning
- Strong time management
- Branding
- Innovative
- Strategic marketing
- Advertising
- Social media engagement
- Microsoft office suite expert
- Excellent written and verbal communicator
- Enthusiastic team player
- Strategic thinker
Certification
Insurance Producers License
Languages
English, French
Full Professional
Timeline
Vice President Marketing
The Title Company of Jersey
09.2003 - Current
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