Khurram Imtiaz Malik
Rawalpindi,Punjab, Pakistan
Summary
Results-driven professional with 19 years of experience in banking, seeking to transition into a digital marketing role. Proven ability to analyze complex data, identify trends, and implement effective strategies. Eager to leverage strong communication and interpersonal skills to build relationships with clients and stakeholders. Possessing a solid foundation in digital marketing principles, including SEO, PPC, and social media marketing, and eager to apply these skills to drive online growth and achieve business objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Branch Manager
ASKARI BANK LIMITED
01.2016 - 07.2024
- Business Development (Liability and Assets Side) based initially on effective market research to identify potential customers and later, on analysis, planning and execution of a customized marketing strategy
- Developed personas for targeting potential customers
- Handled total business portfolio of 3.5 Billion at Satellite Town Branch
- Identified marketing gaps and resultantly grew zero cost portfolio by 400M in 3 years
- Increased per day NTB (new to bank) run rate from 1 to 5 accounts at Satellite Town Branch by focusing on labor intensive industries
- Managed total liability portfolio of almost 4 billion at Khanna Pull branch by offering customized financial products ina gated environment
- Looked after portfolio of more than 800M at CMH branch
- Managed portfolio of 750M at PWD branch
- Multiple Corporate Client Relationships
- Cost Control and Focus on Enhancing Non Fund Income
Area Operations Manager
ASKARI BANK LIMITED
02.2015 - 01.2016
- Part of the operations team at regional level
- Over saw operational affairs of 13 branches
- Monthly branch visits to monitor SOPs compliance
- Preparation of MIS for review by the senior management and stake holders
- Approval of special purpose accounts like NGOs, NPOs, trusts, societies and PEPs (politically exposed persons)
Branch Operations Manager
ASKARI BANK LIMITED
09.2011 - 01.2015
- Supervision of all operational activities
- Customer services, complaint handling and reviewing customer feedback to improve services
- Implementation of bank and regulatory SOPs
- Coordinating with internal and external auditors
- Preparing annual branch budgets
- Expense approvals, branch assets & their depreciation, taxation, MIS preparation
Operations Officer
ASKARI BANK LIMITED
07.2008 - 08.2011
- Account opening (individual & corporate)
- Cheque cancellation
- Branch accounts & payroll
- Online & foreign currency
System Administrator
ASKARI BANK LIMITED
01.2005 - 06.2008
- working with UNIX
- Processing of end of day
- Troubleshooting of ATMs
- Desktop systems maintenance
- Network troubleshooting
Education
MASTER OF BUSINESS ADMINISTRATION -
University of Arid Agriculture
01.2003
Skills
- Team Leadership
- Social media marketing
- Digital marketing
- SEO
- Detail-oriented
- Market research and analysis
- Email marketing campaigns
- Creative problem solving
- Google analytics
- Data analysis
- Multi-channel marketing
- Customer relationship management (CRM)
- Sales funnel optimization
- Keyword research
- Conversion rate optimization
- Customer segmentation
Accomplishments
- Grew monthly new accounts from 25 to 100 in only 2 years through product customization and overcoming gaps in marketing strategy
- Converted multiple clients through effective email marketing
- Repeatedly received recognition from superiors for excellence in service
- Improved employee satisfaction and reduced turnover
- Implemented new quality assurance procedures to maximize customer satisfaction and loyalty
- Supervised team of 20 staff members
Certification
- Google Digital Marketing & E-Commerce, Coursera 2024
- Branch Managers Excellence Program
- Certified Manager Operations
- World Class Human Resource
References
Available on Request
Languages
English
Full Professional
Timeline
Branch Manager
ASKARI BANK LIMITED
01.2016 - 07.2024
Area Operations Manager
ASKARI BANK LIMITED
02.2015 - 01.2016
Branch Operations Manager
ASKARI BANK LIMITED
09.2011 - 01.2015
Operations Officer
ASKARI BANK LIMITED
07.2008 - 08.2011
System Administrator
ASKARI BANK LIMITED
01.2005 - 06.2008
MASTER OF BUSINESS ADMINISTRATION -
University of Arid Agriculture
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