Summary
Work History
Education
Skills
Accomplishments
Certificates
Timeline
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Khushboo Banerjee

Bloomington,USA

Summary

Enthusiastic Student with superior skills in working in both team-based and independent capacities. Bringing strong work ethic and excellent organizational skills to any setting. Excited to bring above average user skills in information technology and social media.

Work History

Marketing Planning Internship

McCann Worldgroup
05.2024 - 07.2024

Company Overview: Global Marketing Agency

  • Collaborated with the planning team on high impact campaigns for brands like Maybelline, L’Oréal, Swarovski and Asian Paints.
  • Conducted primary and secondary research, including in-depth consumer interviews to generate effective insights.
  • Contributed to campaign development and advertising production, strengthening my understandings of strategic planning.
  • Gained hands on experience in translating market research into effective strategies that align with a brand’s goals and resonate with target audience.

Marketing Project

The Chocolate Moose
Bloomington, IN
02.2024 - 02.2024
  • Collaborated on a real-world social media campaign and helped develop and implemented a fresh Instagram strategy to boost online engagement and in-store sales.
  • Created weekly visual content to increase audience interaction and develop brand consistency.
  • Contributed to increasing follower growth and account activity through specific social media tactics.

Marketing Assistant

Hosley International Inc
Bloomington, Indiana
01.2024 - 01.2024
  • Lead a team project to expand the digital presence of a global home décor brand.
  • Developed platform-specific content and presented a pitch deck with strategic ideas for social media growth on Pinterest and TikTok.
  • Helped convey brand messaging to new audiences, increasing digital visibility and consumer reach.

Education

Bachelor of Arts - Media – Concentration in Media Advertising

Indiana University, Bloomington
Bloomington, IN
05-2026

Bachelor of Science - Clinical Psychological Science

Indiana University, Bloomington
Bloomington, IN
05-2026

Skills

  • Goal Setting
  • Project management
  • Strategic planning and analysis
  • Persuasion
  • Research
  • Trend analysis
  • Multitasking and organisation
  • Problem-solving
  • Event planning

Accomplishments

Member of the Psi Chi International Honor Society in Psychology

Secretary, Executive Board

  • Collaborate in planning engaging academic and wellness events for over 100+ members and promote events to members.
  • Oversaw internal communication, organized events, academic workshops and served as the primary point of communication between executive board members and general members.
  • Organize membership information and records of chapter activities. Monitored a mailing list of chapter alumni to communicate effectively regarding chapter activities.

Certificates

  • Social Media Marketing Masterclass, 03/01/24, Completed a comprehensive 313 lecture course covering Social Media Strategy, Goal Setting, Branding & Design, Market Research and Audience Targeting.
  • Marketing Psychology and Consumer Behavior, 03/01/24, This course, consisting of 24 lectures has helped me extend my knowledge on topics like Persuasion and Psychological Principles of Marketing including Consumer Behavior patterns and how they affect purchase decisions.

Timeline

Marketing Planning Internship

McCann Worldgroup
05.2024 - 07.2024

Marketing Project

The Chocolate Moose
02.2024 - 02.2024

Marketing Assistant

Hosley International Inc
01.2024 - 01.2024

Bachelor of Arts - Media – Concentration in Media Advertising

Indiana University, Bloomington

Bachelor of Science - Clinical Psychological Science

Indiana University, Bloomington
Khushboo Banerjee