Marketing Planning Internship
McCann Worldgroup
05.2024 - 07.2024
Company Overview: Global Marketing Agency
- Collaborated with the planning team on high impact campaigns for brands like Maybelline, L’Oréal, Swarovski and Asian Paints.
- Conducted primary and secondary research, including in-depth consumer interviews to generate effective insights.
- Contributed to campaign development and advertising production, strengthening my understandings of strategic planning.
- Gained hands on experience in translating market research into effective strategies that align with a brand’s goals and resonate with target audience.