Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Khushboo Banerjee

Bloomington,USA

Summary

Enthusiastic Student with superior skills in working in both team-based and independent capacities. Bringing strong work ethic and excellent organizational skills to any setting. Excited to bring above average user skills in information technology and social media.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Marketing Planning Internship

MCCANN WORLDGROUP
05.2025 - 07.2025
  • Supported the strategy team by assisting with research, reference gathering, and organising campaign materials.
  • Assisted in developing pitch presentations by integrating competitive research, audience observations, and campaign examples into organised, client-ready decks.
  • Worked closely with the team and gained practical experience in creating briefs, developing concepts, and making brand positioning decisions.

Marketing Planning Internship

MCCANN WORLDGROUP
05.2024 - 07.2024
  • Assisted with the planning team on high impact campaigns for brands like Maybelline, L'Oreal, Swarovski and Asian Paints.
  • Conducted primary and secondary research, including in-depth consumer interviews to generate effective insights.
  • Contributed to campaign development and advertising production, strengthening my understandings of strategic planning.
  • Gained hands on experience in translating market research into effective strategies that align with a brand's goals and resonate with target audience.
  • Company Overview: Global Marketing Agency

Marketing Project

THE CHOCOLATE MOOSE
02.2024 - 02.2024
  • Partnered with a student-led team to launch a high-performing Instagram campaign for a local restaurant.
  • Produced weekly branded content to build consistency and boost engagement by 54%.
  • Increased follower growth and customer interaction through targeted activation tactics by 72%.

Marketing Assistant

HOSLEY INTERNATIONAL INC
01.2024 - 01.2024
  • Led a digital strategy project to expand Hosley's online presence.
  • Created platform-specific content and pitched growth strategies via a professional deck presentation.
  • Shaped brand messaging to resonate with younger audiences and enhanced reach on TikTok and Pinterest by 81%.

Education

BACHELOR OF ARTS - MEDIA – CONCENTRATION IN MEDIA ADVERTISING

Indiana University
Bloomington, IN
05.2026

BACHELOR OF SCIENCE - CLINICAL PSYCHOLOGICAL SCIENCE

Indiana University
Bloomington, IN
05.2026

Skills

  • Goal Setting
  • Project management
  • Strategic planning and analysis
  • Persuasion
  • Research
  • Trend analysis
  • Multitasking and organization
  • Problem-solving
  • Event planning

Affiliations

Member of the Psi Chi International Honor Society in Psychology

Secretary, Executive Board

  • Set to co-lead planning of engaging academic and wellness events for over 100+ members and promoted events to members.
  • Responsible for overseeing internal communication, organizing events and academic workshops. Will also serve as the primary point of communication between executive board members and general members.
  • Expected to manage and update membership information and records of chapter activities along with monitoring a mailing list of chapter alumni to communicate effectively regarding chapter activities.

Certification

  • Social Media Marketing Masterclass, 03/01/24. Completed a comprehensive 313 lecture course covering Social Media Strategy, Goal Setting, Branding & Design, Market Research and Audience Targeting.
  • Marketing Psychology and Consumer Behavior, 03/01/24. This course, consisting of 24 lectures has helped me extend my knowledge on topics like Persuasion and Psychological Principles of Marketing including Consumer Behavior patterns and how they affect purchase decisions.

Timeline

Marketing Planning Internship

MCCANN WORLDGROUP
05.2025 - 07.2025

Marketing Planning Internship

MCCANN WORLDGROUP
05.2024 - 07.2024

Marketing Project

THE CHOCOLATE MOOSE
02.2024 - 02.2024

Marketing Assistant

HOSLEY INTERNATIONAL INC
01.2024 - 01.2024

BACHELOR OF SCIENCE - CLINICAL PSYCHOLOGICAL SCIENCE

Indiana University

BACHELOR OF ARTS - MEDIA – CONCENTRATION IN MEDIA ADVERTISING

Indiana University