Summary
Overview
Work History
Education
Skills
Timeline
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Khushboo Shah

Chicago,IL

Summary

Results-oriented Merchandising Manager with a strong track record in overseeing daily operations and executing effective promotional strategies. Demonstrated success in managing comprehensive marketing campaigns and optimizing sales promotions. Proficient in data analysis, consumer behavior insights, and strategic planning, driving high productivity and informed decision-making. Known for exceptional communication and problem-solving abilities, contributing to successful marketing initiatives.

Overview

9
9
years of professional experience

Work History

Merchandising Manager

PerkSpot
Chicago , IL
04.2022 - Current
  • Developed and implemented strategic plans to achieve company objectives.
  • Worked with Sales, Travel, and Customer Service departments to develop trend-based collections.
  • Boosted sales via strategic merchandising and inventory stocking on website and app. In addition, I developed strategic landing pages, resulting in the full achievement of annual targets.
  • Used historical and current business data to determine key buying trends and items.
  • Identified and addressed performance issues within the merchandising team, implementing solutions to improve efficiency.

Merchant Marketing Specialist

PerkSpot
Chicago , IL
02.2020 - Current
  • Identified new markets for potential expansion opportunities.
  • Supported sales team members to drive growth and development.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Analyzed sales data to identify trends in consumer behavior.
  • Built sales forecasts and schedules to reflect desired productivity targets.

Merchant Development Associate

Groupon
Chicago, USA
01.2017 - 02.2020
  • Researched competitors and market trends to identify optimal pricing strategies.
  • Analyzed consumer and market data through Tableau, Salesforce, Xactly, and internal tools to develop actionable insights.
  • Generated weekly, monthly, and quarterly reports to support strategic planning.
  • Delivered actionable recommendations by analyzing Merchant trends and behavior to optimize growth.
  • Assessed business plans on a regular basis to uncover potential for increased profitability.
  • Coordinate with cross-functional teams and merchants to ensure project completion.
  • Formulated unique marketing plans driven by specific account objectives and local market trends.

Sales and Marketing Intern

Entertainment Cruises
Chicago, USA
06.2016 - 11.2016
  • Increased conversion rates by 32.5% using innovative methods for building customer relationships and optimizing landing pages.
  • Co-managed Google AdWords campaigns, incorporated SEO strategies, delivered monthly analytics reports leading to improved search ranking.

Education

BACHELOR OF SCIENCE - Marketing Major/ Finance Minor

DePaul University
Chicago, IL
11.2016

Skills

  • Project management
  • Market analysis
  • Strategic planning
  • Brand development
  • Sales forecasting
  • Cross-functional collaboration
  • Trend identification
  • Marketing campaign development
  • SEO
  • KPI tracking
  • Partnership marketing
  • CRM management

Timeline

Merchandising Manager

PerkSpot
04.2022 - Current

Merchant Marketing Specialist

PerkSpot
02.2020 - Current

Merchant Development Associate

Groupon
01.2017 - 02.2020

Sales and Marketing Intern

Entertainment Cruises
06.2016 - 11.2016

BACHELOR OF SCIENCE - Marketing Major/ Finance Minor

DePaul University

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Khushboo Shah