KHUSHBU SAVLA
Dubai
Summary
Marketing professional with 3 years of experience leveraging marketing analytics and client-facing skills, targeting a Client Communication and Digital Revenue Manager role. Proven ability to translate data into actionable insights and optimize digital strategies, as demonstrated at ESILE MARKETING. Holds a Master of Science in Marketing Analytics from Suffolk University, providing a solid foundation for driving revenue growth and improving campaign performance. Strong focus on aligning marketing efforts with client goals and ensuring accurate attribution across diverse digital platforms.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Sales & Performance Marketing
ESILE MARKETING
Charlevoix
10.2025 - Current
- Led client conversations around paid search strategy, campaign performance, and revenue impact, translating complex data into clear business insights while ensuring stakeholder alignment.
- Presented monthly performance reports covering lead quality, CPL, conversion rate, and pipeline contribution, providing clear reporting/visibility to clients.
- Advised clients on budget reallocation strategies, optimizing a $150K monthly ad spend to prioritize high-converting campaigns and improve operational efficiency.
- Improved cost per qualified lead by 25–35% through strategic restructuring of match types and negative keyword refinement, contributing to continuous improvement.
- Increased engagement rate from 2.1% to 4.8% by aligning ad messaging with client positioning and buyer intent, directly impacting operational efficiency.
- Partnered with client sales teams to align marketing leads with CRM reporting, reducing discrepancies between platform and sales-reported data while ensuring cross-functional collaboration.
- Identified wasted spend through search term audits and proactively recommended corrective actions to improve ROI, supporting workflow improvement.
- Collaborated with creative and web teams to implement landing page tests that improved conversion rate by 18%, driving continuous improvement.
- Ensured accurate attribution by implementing and QA’ing conversion tracking across Google Ads, GA4, and HubSpot, adhering to quality standards.
- Built client-facing dashboards in Looker Studio to provide transparent, real-time visibility into campaign performance for stakeholder alignment.
Marketing Analytics Associate
MILAD MEDIA
New York
03.2025 - 11.2025
- Led strategy, launch, and optimization across Google Ads (Search, Display, Performance Max, Demand Gen) and Microsoft Ads.
- Executed LinkedIn and Meta Ads campaigns for lead generation and e-commerce clients
- Took direct ownership of client communication, performance reporting, and optimization recommendations
- Reduced CPA by 28% through structured A/B testing, bid strategy refinement, and funnel drop-off analysis using GA4 and Shopify
- Increased ROAS from 2.3x to 4.1x by refining audience segmentation and creative testing
- Improved landing page conversion rate by 20% through CRO adjustments, messaging updates, and checkout flow simplification
- Used SEMrush to improve on-page and off-page SEO performance for B2B and D2C clients, increasing domain authority and organic keyword rankings
- Conducted keyword gap analysis and competitor audits to identify content expansion opportunities
- Coordinated SEO content updates and internal linking strategies to improve engagement and search visibility
Marketing Analytics Intern
NJI MEDIA
Alexandria
09.2024 - 12.2024
- Analyzed GA4 engagement and traffic data to identify SEO and content optimization opportunities
- Built weekly performance reports in Excel using pivot tables, traffic segmentation, and source/medium breakdowns to track engagement trends
- Created client-ready PowerPoint decks summarizing campaign performance, traffic growth, and content insights for stakeholder
- Used Excel formulas (VLOOKUP/XLOOKUP, conditional formatting, trend analysis) to clean and organize raw analytics exports
- Improved organic reach by 18% through internal linking and search-aligned content updates
- Used Sprout Social and analytics tools to monitor audience behavior and content performance
Education
Master of Science - Marketing Analytics
Suffolk University
Boston, MA12.2024
Skills
Python, R, SQL, Tableau, Looker, Advanced Excel, GA4, A/B Testing, Google Ads, Meta Ads, SEO, SEMrush, Ahrefs, Klaviyo, Mailchimp, Marketo, HubSpot, Salesforce, Figma, Canva, Zapier, WordPress, Slack, Monday, Sprout Social
Projects
AMAZON | Customer Insights & Marketing Strategy (Academic project), Analyzed simulated Amazon purchase data using clustering models to identify high-value customer segments., Designed interactive Tableau dashboards to visualize customer insights and recommend targeted marketing strategies, showing how data-driven decisions can influence retention and revenue growth DUNKIN' DONUTS | Predictive Analytics & Customer Behavior Modeling (Academic Project), Built predictive models in Python to forecast customer purchase behavior and segment high-value user groups., Created Tableau dashboards to present predictive insights and proposed optimized marketing campaigns, demonstrating potential improvements in campaign efficiency and engagement
Certification
- Salesforce Marketing
- Google Analytics
- Looker Studio
- Hubspot
- SEO
Skills
Python, R, SQL, Tableau, Looker, Advanced Excel (pivot tables, VLOOKUP/XLOOKUP), GA4, A/B Testing, Google Ads, Meta Ads, SEO (SEMrush, Ahrefs), Klaviyo, Mailchimp, Marketo, HubSpot, Salesforce, Figma, Canva, Zapier, WordPress, Slack, Monday, Sprout Social
Personal Information
Relocation: Open to Relocating
Timeline
Digital Sales & Performance Marketing
ESILE MARKETING
10.2025 - Current
Marketing Analytics Associate
MILAD MEDIA
03.2025 - 11.2025
Marketing Analytics Intern
NJI MEDIA
09.2024 - 12.2024
Master of Science - Marketing Analytics
Suffolk University