Kiara McCain
Wheatley Heights,United States
Summary
Skilled Marketing Analyst aiming to leverage 3 years of experience in marketing roles. Well-versed in analyzing consumer behavior to drive growth and improve performance. Hardworking and meticulous with an excellent work ethic and strong business acumen.
Overview
10
10
years of professional experience
Work History
Marketing Analyst
Publishers Clearing House
10.2022 - Current
- Coordinate package development process for 74 General Merchandise mailings a year to maximize response while remaining within budgeted cost constraints
- Review all marketing materials and provide feedback to ensure optimal response
- Conduct various analyses to identify appropriate mail volumes/sales expectations for 74 mailing campaign, ensure proper spacing of promotional elements, and find opportunities for increasing profits
- Track, evaluate and report on 74 mailing performance each week
- Analyze monthly trends and identify success factors to guide future planning.
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with company objectives.
Assistant Manager
Regal
04.2022 - Current
- Supports staff results by communicating job expectations and planning, monitoring, and appraising job results, while effectively managing a team of 50 employees to achieve departmental goals and performance targets
- Helps to coach, counsel, and discipline employees, leveraging leadership skills to provide guidance and support in alignment with team and organizational objectives
- Aids in developing, coordinating, and enforcing systems, policies, procedures, and productivity standards, overseeing their implementation across the team and ensuring compliance while managing a staff of 50
- Identifies strategic goals by gathering pertinent business, financial, service, and operations information, utilizing insights to drive decision-making and align team efforts with broader organizational objectives, overseeing a team of 50 to achieve strategic outcomes.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Sourcing Assistant
Publishers Clearing House
03.2021 - 10.2022
- Provide detailed assistance to Buyers and Senior Buyers
- Manage and organize inventory of product samples for jewelry, fashion, coins, housewares and horticulture
- Responsible for turning over all samples for photography and updating the necessary charts
- Consistent and timely updating of database with regards to the setup of pricing, product details, sku numbers, etc
- Provide assistance with expo presentations
- Upload product liability photos to database.
Quality Control Assistant
Inkitt
09.2019 - 03.2021
- Ensuring required standards and regulations are met
- Testing and documenting quality data, reporting defects and assisting in maintaining quality assurance procedures
- Collaborated with the quality control team to resolve issues and improve platform
- Performed online competitive, audience, and market research.
Preservation Coordinator
Island Advantage Realty LLC
07.2018 - 03.2020
- Inspected properties regularly to identify deficiencies and schedule repairs
- Managed all day-to-day activities involving tenants, subcontractors and property management
- Managed routine maintenance and emergency response services provided by contractors and vendors.
Intern
Inkitt
05.2019 - 08.2019
- Created detailed reports on manuscripts
- Learned the best ways to identify the key selling points of stories
- Instructed how to write attention-grabbing ad copies
- Assembling Novel Positioning Sheets
- The creation of character summaries
- Performing online competitive, audience, and market research.
MLS Coordinator
Island Advantage Realty LLC
12.2017 - 07.2018
- Display and market real estate property to possible buyers
- Maintain and update listings of available properties
- Prepare necessary paperwork (Listing agreements, lead, agency disclosure forms etc).
Valuations Coordinator
Island Advantage Realty LLC
07.2016 - 12.2017
- Answer phones, distribute incoming mail and operate basic office equipment
- Provide clerical support to agents and brokers
- Compare properties with similar properties that have recently sold to determine competitive market prices.
File Clerk
Suffolk County Community College
08.2014 - 05.2016
- Promoted a welcoming environment while managing the receptionist area and fielding requests for information
- Retrieved requested files and delivered to appropriate personnel
- Scanned and filed forms, reports, correspondence, and receipts.
Education
Bachelor of Arts - BA - English Language and Literature, General
State University of New York College At Old Westbury
01.2018
Skills
- Research Skills
- Statistical Data Analysis
- VLOOKUP
- Marketing strategy
- Targeted marketing campaigns
- Data Collection
- Project Management
- Marketing Analytics
Awards
- Sigma Tau Delta
- Certificate of Academic Achievement Award
- Certificate of Academic Excellence
Publications
- La Almohada
- Guardian
Languages
Spanish
Limited Working
Timeline
Marketing Analyst
Publishers Clearing House
10.2022 - Current
Assistant Manager
Regal
04.2022 - Current
Sourcing Assistant
Publishers Clearing House
03.2021 - 10.2022
Quality Control Assistant
Inkitt
09.2019 - 03.2021
Intern
Inkitt
05.2019 - 08.2019
Preservation Coordinator
Island Advantage Realty LLC
07.2018 - 03.2020
MLS Coordinator
Island Advantage Realty LLC
12.2017 - 07.2018
Valuations Coordinator
Island Advantage Realty LLC
07.2016 - 12.2017
File Clerk
Suffolk County Community College
08.2014 - 05.2016
Bachelor of Arts - BA - English Language and Literature, General
State University of New York College At Old Westbury
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