Kiera Obst Burke
San Antonio,TX
Summary
Knowledgeable Project Manager with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results. Known for turning ideas into structured projects with clear timelines, KPIs, and results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Pilates and Wellness Programs
YMCA of Greater San Antonio
01.2023 - Current
- Lead the design, implementation and expansion of a multi-location Pilates program, growing it by 250% and expanding from one to three branches, managing 100+hours/week of programming.
- Manage projects across the full lifecycle: needs assessment, planning, scheduling, staffing, launch, monitoring and iteration.
- Recruit, onboard, and support 20+ instructors, including training, communication systems, and performance expectations to ensure consistent delivery across locations.
- Coordinate with operations, membership, marketing, and leadership to align schedules, space design and usage, budgets, and member experience.
- Track key performance metrics (enrollment, utilization, waitlists, revenue) and use data to adjust class offerings and staffing.
- Partner with marketing to create and execute campaigns (social media, local news sources, in-branch promotions, emails, events) that drive program awareness and member engagement.
- Standardize procedures and documentation for scheduling, class coverage, and communication, reducing last-minute cancellations and improving reliability for members.
Founder & Program Director
Iron 9 Pilates, LLC
01.2018 - Current
- Built a debt-free wellness business from the ground up, managing all projects related to platform launch, product creation, marketing, and client experience.
- Planned and delivered 200+ full-length online Pilates workouts, e-books, challenges, mentorship programs, and workplace wellness initiative for clients in 17 countries.
- Led full website build (content, video library, payment integration, booking), coordinating timelines and deliverables across contractors and platforms.
- Created and managed digital marketing campaigns (email Instagram, Facebook, YouTube) to launch new offers and drive recurring revenue.
- Designed and executed specialized projects, such as cancer survivorship programs and corporate wellness partnerships, including scoping, stakeholder alignment, and evaluation.
- Implemented systems for client onboarding, communication, and retention, increasing sales by ~250% during a major pivot to online services.
- Continuously test and iterate offerings based on user feedback, analytics, and ROI.
Fitness Coordinator, Program Coordinator - Families, Group Exercise Instructor
YMCA of Buffalo Niagara
01.2012 - 01.2021
- Coordinated schedules, staffing, and logistics for group exercise and family programs, ensuring coverage, safety, and high member satisfaction.
- Led cross-department projects such as family events, wellness challenges, and community outreach programs from planning through post-event evaluation.
- Supported budget tracking, payroll, and resource allocation for multiple programs.
- Created internal communications and basic marketing materials to promote programs and events.
- Selected Highlights
Education
B.S. - Organizational Leadership
Colorado State University
Additional coursework
University At Buffalo & Duquesne University
Skills
- Project management expertise
- Multi-Site Operations and Implementation
- Timeline, Scope and Budget Tracking
- Stakeholder engagement and vendor coordination
- Team Leadership and Training
- Process Improvement and SOP Development
- Marketing Campaigns and Digital Content
- Data Tracking, KPIs and Reporting
- Customer Experience and Change Management
- Tools: Google Workspace, MS Office, Canva, Social Platforms, basic CRM/booking tools
- Strategic planning
- Verbal and written communication
- Decision-making
- Relationship building
Certification
- Lean Six Sigma Yellow Belt Certification
- CAPM (In Progress)
Timeline
Director of Pilates and Wellness Programs
YMCA of Greater San Antonio
01.2023 - Current
Founder & Program Director
Iron 9 Pilates, LLC
01.2018 - Current
Fitness Coordinator, Program Coordinator - Families, Group Exercise Instructor
YMCA of Buffalo Niagara
01.2012 - 01.2021
B.S. - Organizational Leadership
Colorado State University
Additional coursework
University At Buffalo & Duquesne University