Dynamic multimedia executive with a strong record in driving revenue growth and transforming business models. Proven success in building high-performing teams and cultivating strategic partnerships to enhance market reach. Committed to leveraging creative vision in content development and fostering collaboration to address critical social issues.
Overview
34
34
years of professional experience
Work History
Former CEO
Mental Health Television Network, LLC
01.2023 - Current
Cultivated relationships with investors, streaming platform partners, marketing organizations, and advertisers to drive collaborative initiatives.
Generated revenue through strategic partnerships and marketing initiatives.
Oversaw all aspects of the network and additional distribution sources.
Directed strategic initiatives to enhance mental health awareness through television programming.
Collaborated with stakeholders to develop impactful content addressing mental wellness topics.
Formed partnerships with organizations to broaden access to mental health resources.
Evaluated performance metrics to refine content strategies and improve viewer engagement.
Chief Revenue Officer
Bitcentral, Inc
01.2020 - 01.2023
Managed all international revenue goals of the company.
Transformed revenue base to MRR/SaaS model, enhancing predictability and customer retention.
Expanded sales force & enhanced with internal & external training.
Exceeded 2020 revenue forecast.
Presented revenue budget to board, CEO & President with approval with y-o-y increase of 25%.
Formed strategic client partnerships for news broadcast software and streaming platform, expanding market reach.
Supported development of marketing strategies for company and products, aligning initiatives with revenue growth objectives.
CMC CLARKE MEDIA CONSULTING
01.2019 - 01.2020
Provide counsel and advice to CEOs, senior management, entrepreneurs and investors in the media and media technology space.
Developing and transforming TV networks and stations.
Value extraction, creative vision, strategic alignment of all assets (linear, digital, social and programmatic platforms) including leveraging local media spend.
Vice President, General Manager
FOX TELEVISION STATIONS
Charlotte, N.C.
01.2015 - 01.2019
Provided transformative leadership over operations and strategic direction of Fox-owned duopoly with full bottom line responsibilities.
Established proactive, market-driven organization that improved News operations and exceeded revenue budgets, growing market share by 22 percent, profit margin by 60 percent, and EBITDA by 33 percent over three years.
Directly managed six vice presidents: general oversight of more than 125 employees.
Strategically expanded Investigative News staff, resulting in an Emmy and an Edward R. Murrow Award.
Implemented a capital strategy to overhaul the technical infrastructure of the entire plant, while improving P&L.
Cultivated relationships with agencies, advertisers, community leaders, and Charlotte’s corporate community to enhance collaboration and engagement.
Grew social media and digital audience by 140 percent over three years.
Created custom pre- and post-event shows for NFL and NASCAR featuring tailored integrations for clients.
Executive Vice President, General Manager
MEREDITH CORPORATION
New York
01.2007 - 01.2015
Introduced video content creation and distribution at traditional media company, establishing multimedia division and enhancing brand engagement.
Developed original programming and branded entertainment initiatives for global marketing partners, driving audience engagement and brand visibility.
Vice President, General Manager
MEREDITH CORPORATION
Portland, Ore.
01.2005 - 01.2007
Maintained No. 1 market position, generating $53 million in annual revenue.
Rebuilt sales team and operations, recovering market position to achieve top-rated status as Fox affiliate in the country.
Oversaw facility operations and led a staff of 220 employees.
Vice President, General Manager
TRIBUNE COMPANY
Portland, Ore.
01.2003 - 01.2005
Restructured Tribune Television station, increasing revenue management efficiency for $17 million operation with 42 employees.
Increased cash flow from seven percent to 33 percent and market share by 43 percent, elevating station’s market rank.
Director of Sales
TRIBUNE COMPANY
Sacramento, Calif.
01.1999 - 01.2003
Increased annual revenue by 21 percent and market share by 20 percent in first year within flat revenue market.
Managed 18 employees, driving $40 million in annual revenue.
Developed KTXL media school and rebuilt sales department structure.
Local Sales Manager
TRIBUNE COMPANY
Los Angeles, Calif.
01.1998 - 01.1999
Transformed local sales department in Los Angeles market, driving $10 million annual revenue growth.
Strengthened advertiser relationships and enhanced quality control, resulting in increased client satisfaction.
National Sales Manager
TRIBUNE COMPANY
Los Angeles, Calif.
01.1993 - 01.1998
Sales, Account Executive
Telerep
NY
01.1992 - 01.1993
Education
EXECUTIVE LEADERSHIP PROGRAM - Executive Disruptive Leadership, Executive Creative Leadership
NYU Stern
New York, N.Y.
01-2013
B.S. - BUSINESS MANAGEMENT
Curry College
Milton, Mass.
01-1984
Skills
Revenue management
Partnership building
Budgeting and forecasting
Digital marketing strategy
Effective communication
Sustainable business models
Strategic visioning
Executive presence
Business development
Complex Problem-solving
Professional Associations And Awards
Board Advisor to several Media Tech startups
Trustee, Curry College Board of Trustees 2022-2026
Local Emmy Award for Best Investigative Story, 2017
Edward R. Murrow Award for Best Investigative Story, 2017
State Broadcast Association Award for Best Investigative Story, 2017
Cynopsis Digital Model D Awards—Web/Lifestyle Series and Branded Integration “Make Room for Mo”, 2016