Landon Thalman
South Jordan
Summary
Commercial leader with 12+ years building and scaling consumer brands through retail, e-commerce, and distributor-led channels. I turn strategy into customer-ready execution: joint business plans, pricing and margin governance, trade and promotional thinking, and disciplined forecasting/S&OP in partnership with Demand Planning, Finance, and Operations. Proven record launching new markets, negotiating complex agreements, and leading cross-functional teams to deliver profitable growth. Bilingual in English and Mandarin Chinese.
Overview
13
13
years of professional experience
Work History
Founder & CEO
United Trading Partners
09.2022 - Current
- Own full-cycle business development and account management for consumer brands expanding into major markets; lead opportunity strategy from targeting through negotiation and launch.
- Build customer-ready growth plans (market prioritization, pricing architecture, distributor strategy) and execute against revenue, margin, and service-level targets.
- Create and run partner business reviews (forecast, inventory, pricing, promotions, and execution gaps) to drive corrective actions and repeatable growth.
- Serve as senior commercial representative in negotiations with distributors and key retail partners; align commercial terms, forecasts, and operational readiness to deliver launches.
- Coordinate cross-functionally with Product, Marketing, Operations/Logistics, and Finance to translate brand strategy into executable plans and on-time delivery.
VP of International Sales
Zip Top
Austin
03.2021 - 09.2022
- Owned international commercial performance and P&L, contributing approximately 30% of total company revenue.
- Expanded into 12 markets using distributor-led and hybrid go-to-market models; drove partner acquisition, onboarding, and launch execution.
- Owned customer planning inputs (assortment, pricing, promotion timing, and forecast cadence) and aligned internal teams to execute programs and launches.
- Led demand planning inputs, revenue forecasting, and inventory alignment to support promotions and growth while protecting in-stock performance.
- Governed and restructured distributor and retail partnerships to improve execution discipline, trade effectiveness, and profitability.
- Partnered with Product, Marketing, Operations, and Finance to deliver market launches, customer programs, and contract renewals.
Director of International Sales
Instant Brands
Chicago
10.2017 - 03.2021
- Built and led the international commercial function across global markets; established repeatable sales execution systems and partner governance.
- Launched international business to $30M in year one across 7 markets via direct retail and distributor channels.
- Owned sales strategy, forecasting inputs, and revenue targets; negotiated senior-level retail and distributor agreements aligned to margin and growth goals.
- Drove portfolio and assortment decisions with partners (SKU mix, launch priorities, and rationalization) based on performance and market needs.
- Represented international markets in global planning; coordinated cross-functionally across Product, Operations, Finance, and Marketing to deliver innovation and supply readiness.
- Led and coached country managers and territory leads; foundation contributed to scaling international revenue to $150M by 2023.
Director of International Sales, APAC
Blendtec
Orem
05.2013 - 10.2017
- Grew APAC business from $0 to $50M in 4.5 years across 7 countries through distributor and key retail partnerships.
- Owned regional forecasting, partner governance, and commercial performance management; built KPI dashboards and executive partner communications.
- Designed and executed a retail demonstration and training program delivering a 40x ROI by improving conversion and retailer capability.
- Led and mentored territory managers and field partners; drove consistent execution, customer satisfaction, and sustained growth.
Education
Bachelor of Science - Business M
Utah Valley University
Orem, UTSkills
- Strategic & National Account Management
- Channel playbooks
- Trade management fundamentals
- Forecasting
- Demand planning
- S&OP collaboration
- Inventory alignment
- Service-level focus
- P&L ownership
- Margin optimization
- Contract negotiation
- Partner governance
- Data-driven selling
- POS
- Retailer scorecards
- Trend analysis
- KPI dashboards
- Matrix leadership
- Marketing
- Category Management
- Revenue Management
- Finance
- Ops/Logistics
- Customer Service
- Strategic account planning
- Team leadership
- Coaching
Selected Impact
- Scaled APAC revenue from $0 to $50M in 4.5 years across 7 countries (Blendtec).
- Launched international business to $30M in year one across 7 markets; built repeatable execution systems (Instant Brands).
- Expanded into 12 markets and owned international P&L contributing ~30% of company revenue (Zip Top).
Timeline
Founder & CEO
United Trading Partners
09.2022 - Current
VP of International Sales
Zip Top
03.2021 - 09.2022
Director of International Sales
Instant Brands
10.2017 - 03.2021
Director of International Sales, APAC
Blendtec
05.2013 - 10.2017
Bachelor of Science - Business M
Utah Valley University