Kim Rocanello
Apopka,FL
Summary
Dynamic customer service professional with exceptional presentation, communication, and cross-cultural team management skills. Known for a high-energy approach and an entrepreneurial mindset, consistently driving results in fast-paced environments. Over 25 years of sales and operations experience with a proven track record of achieving significant sales growth and revenue increases. Committed to fostering strong client relationships and delivering outstanding service to enhance overall business performance.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Bookkeeping
Werner Install, LLC
06.2023 - Current
- Supervised daily bookkeeping operations with attention to accounts receivable, accounts payable, banking reconciliation, and disbursements.
- Managed financial transactions accurately, ensuring proper bookkeeping for tax compliance and budgeting purposes.
- Reduced financial discrepancies by accurately managing budgeting, bookkeeping, and auditing tasks.
- Cultivated a positive work environment that encouraged teamwork, open communication, and continuous improvement of bookkeeping processes.
- Streamlined bookkeeping processes by implementing efficient accounting software and procedures.
- Maintained accurate financial records with diligent bookkeeping and timely invoice processing.
- Oversaw cash handling, daily financial reporting, and reconciling discrepancies for accurate bookkeeping.
General Manager / Operations Manager / Fitness Director
Retro Fitness of Apopka
04.2019 - 03.2023
- Achieved desired revenue goals in Membership, Personal Training, Retail, and Merchandising.
- Achieved desired personal training revenue, set/show/close ratios.
- Facilitated the integration of personal training services into point-of-sale presentations.
- Resolved member complaints in an efficient and tactful manner, following club procedure and documentation.
- Promoted a professional and welcoming atmosphere that enhanced the quality of service and care offered to all members, and staff.
- Ensured the club met brand standards for cleanliness, maintenance, safety, and security.
- Ensured that visible maintenance items were repaired promptly, and proper signage was posted.
- Organized expense goals by managing payroll and general and administrative expenses.
- Managed all smoothie bar operations.
- Directed daily operations to enhance member experience and facility efficiency.
- Oversaw staff training programs to ensure high-quality service delivery and employee engagement.
- Developed and implemented strategic marketing initiatives to increase membership growth.
- Managed financial performance by analyzing budgets, expenses, and revenue streams for profitability.
- Cultivated strong relationships with vendors to optimize equipment procurement and maintenance processes.
- Analyzed market trends to refine offerings and align services with consumer demand.
- Led team meetings to foster communication, collaboration, and alignment on business objectives.
- Implemented operational policies that improved safety standards and compliance across the facility.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Facilitated smooth collaboration between departments through clear communication channels.
- Analyzed and reported on key performance metrics to senior management.
- Developed strong relationships with local businesses and organizations, increasing community involvement and brand visibility.
Co-Owner / Certified Family Health Coach
Sick Fitness, LLC - Integrative Family Health Coaching
02.2017 - 02.2019
- Created over 20 partnerships with private pre-schools during the summer of 2018 through grassroots marketing.
- Providing youth health coaching via workshops for kids between 3 and 17 years old.
- Developed tailored health coaching programs for diverse family needs.
- Led workshops on nutrition, fitness, and wellness strategies for families.
- Guided clients through behavior change techniques to enhance health outcomes.
- Facilitated workshops on healthy living, nutrition, and exercise strategies.
- Assisted clients in navigating complex dietary restrictions, ensuring adherence to individualized meal plans.
- Facilitated goal-setting workshops, enabling clients to establish achievable health objectives with clear action steps.
Membership Director / Member Retention Director
ClubCorp USA - DeBary Golf & Country Club
12.2013 - 12.2016
- Developed and implemented membership recruitment strategies to enhance club engagement.
- Analyzed membership trends and feedback to optimize retention programs.
- Fostered relationships with members, ensuring satisfaction and addressing concerns promptly.
- Collaborated with marketing teams to promote events and increase visibility of membership offerings.
- Organized and executed successful events, fostering a sense of community among members.
- Continuously refined internal communication processes to ensure that all staff members are well-informed about organizational policies, procedures and member-related updates.
- Streamlined membership application process, resulting in higher conversion rates from prospective to actual members.
- Implemented strategic initiatives to drive growth in member acquisition and retention rates.
Fitness Coach
LA Fitness International (Acquired Bally Total Fitness)
12.2010 - 01.2013
- Identified prospective customers using lead generation methods, and performed an average of 50 cold calls per day.
- Recognized as a top sales generator in the region.
- Consistently met and exceeded department expectations for productivity and accuracy levels.
- Designed personalized fitness programs to meet diverse client goals and enhance performance.
- Promoted continuous professional development by offering various learning opportunities, such as webinars, seminars, and industry conferences.
- Utilized CRM software to manage client information, track leads, and monitor sales progress.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
General Manager / Operations Manager / Corporate Sales Director
Bally Total Fitness Corporation
01.1999 - 12.2010
- Successfully managed Sales and Profitability
- Responsible for all new hires, terminations, contract reconciliation & customer disputes
- Assuring the club operated by all state and federal laws and OSHA complaint
- Attained over 25k per month in B2B sales for region
Education
High School Diploma -
Lake Brantley High School
Altamonte Springs, FL05-1998
Skills
- Team leadership
- Budget analysis
- Customer relationship management
- Performance metrics analysis
- Data analysis
- Compliance assurance
- Operations management
- Staff training and development
- Sales forecasting
- Decision-making
- Strong problem solver
- Operational efficiency
- Employee relations and conflict resolution
- Inventory management
- Project management abilities
- Microsoft Excel
- Microsoft Word
- File organization
- Time management
Certification
- Certified Family Health Coach, Dr. Sears Wellness Institute
- First Aid, CPR, AED Certified, American Heart Association
Club 100 , Top Elite Performance
Achieved 100% of sales revenue goal 2014 & 2015 at Debary Golf & Country Club and Top Elite performer with Bally Total Fitness.
Timeline
Bookkeeping
Werner Install, LLC
06.2023 - Current
General Manager / Operations Manager / Fitness Director
Retro Fitness of Apopka
04.2019 - 03.2023
Co-Owner / Certified Family Health Coach
Sick Fitness, LLC - Integrative Family Health Coaching
02.2017 - 02.2019
Membership Director / Member Retention Director
ClubCorp USA - DeBary Golf & Country Club
12.2013 - 12.2016
Fitness Coach
LA Fitness International (Acquired Bally Total Fitness)
12.2010 - 01.2013
General Manager / Operations Manager / Corporate Sales Director
Bally Total Fitness Corporation
01.1999 - 12.2010
High School Diploma -
Lake Brantley High School