Summary
Overview
Work History
Education
Skills
Timeline
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Kim VanLanen

Crivitz,WI

Summary

Dynamic Website Performance Manager with a proven track record, leveraging data interpretation and performance analysis to enhance website effectiveness. Skilled in Google Analytics, Wordpress and fostering strong client relationships, I consistently identify market opportunities, driving engagement and loyalty through strategic insights and excellent communication.

Overview

7
7
years of professional experience

Work History

Website Performance Manager

Cars Commerce
03.2022 - 03.2025
  • Tracked, analyzed and reported on a variance of key performance measurements, leveraging insights to improve effectiveness of website.
  • Stayed up-to-date on automotive market trends and identified new opportunities for brand engagement.
  • Collaborated with DigAd, SEO and other teams to ensure performance goals were met.
  • Built and maintained customer relationships with dealers and provided regular communication and updates.

Website Account Manager

DealerSocket
07.2019 - 02.2022
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Identified new business opportunities through scheduled meetings and organic conversations.
  • Stayed current on OEM offerings and industry trends.
  • Performed website audits and reviewed website performance numbers to track performance trends.

Content Specialist

DealerSocket
05.2018 - 07.2019
  • Created unique website content for dealership websites - including blogs and landing pages
  • Managed dealership's social media platforms and Google Business Profile
  • Applied strong writing and editing skills to produce informational content
  • Researched relevant market trends to ensure content was current

Education

Bachelor of Science - Technical Communication

Missouri S&T
Rolla, MO
05-2018

Skills

  • Data interpretation
  • Performance analysis
  • Wordpress
  • Adaptability and flexibility
  • Market Research
  • Excellent communication
  • Problem-solving aptitude
  • Google Analytics

Timeline

Website Performance Manager

Cars Commerce
03.2022 - 03.2025

Website Account Manager

DealerSocket
07.2019 - 02.2022

Content Specialist

DealerSocket
05.2018 - 07.2019

Bachelor of Science - Technical Communication

Missouri S&T

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Kim VanLanen