Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
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Kimberley Carrasco

Oceanside,California

Summary

Dynamic leader with a proven track record at RevAir, adept in SaaS platforms and fostering robust customer relationships. Spearheaded innovative sales and marketing strategies, driving significant revenue growth. Excelled in cross-functional team leadership, blending data-driven decision-making with creative direction to achieve outstanding results.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Head of Sales & Marketing

RevAir
04.2018 - Current
  • On boarded during pre-revenue phase and grew sales to $20m in 4 years.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Strengthened brand presence through targeted content creation, social media engagement, and public relations initiatives.
  • Drove organizational change by reevaluating company structure to better align departments with overall goals.
  • Implemented data-driven sales techniques that enabled marketing team to identify potential leads more effectively and increase conversion rates.
  • Optimized marketing strategies by analyzing market trends, competitor activities, and customer feedback to inform decision making.
  • Enhanced customer loyalty by developing tailored solutions that addressed their unique challenges and promoted long-term success.

Education Manager

Sunless Inc
03.2017 - 03.2018
  • Led cross-functional teams to develop customized solutions tailored to meet the unique needs of each key account.
  • Assessed competitor strategies to inform effective countermeasures, protecting market share while pursuing new avenues of growth.
  • Built and maintained strong client relationships to drive business growth.
  • Strengthened client relationships through regular communication and effective problem solving.

VP of Sales and Business Development

Norvell Solutions
04.2014 - 04.2017
  • Implemented sales forecasting methodologies, providing accurate revenue projections for informed decision-making by upper management.
  • Developed comprehensive sales plans to capture new markets and improve overall company growth.
  • Spearheaded cross-functional collaboration between departments to ensure alignment of goals and seamless execution of projects.
  • Boosted sales revenue by implementing innovative strategies and effective market research.

VP of Sales and Business Development

Sunless Inc
01.2006 - 04.2014
  • Implemented sales forecasting methodologies, providing accurate revenue projections for informed decision-making by upper management.
  • Developed comprehensive sales plans to capture new markets and improve overall company growth.
  • Oversaw development of more than 34 new products each year.
  • Conducted comprehensive market research to identify untapped opportunities for new product development or improvement of existing products.
  • Created product roadmaps to help guide product development processes and align with overall business goals.
  • Reduced time-to-market for new products by implementing agile project management methodologies.
  • Led consumer research efforts to identify unmet needs and develop compelling value propositions for new products.
  • Increased revenue with successful new product launches, managing all aspects of the development process.

Education

Bachelor of Science - Business

University of Phoenix
Tempe, AZ

Skills

  • Data-driven decision-making
  • SaaS Management
  • Creative Direction
  • Pricing strategy
  • Marketing Plan Development
  • Relationship Building
  • Staff Management
  • Training and Onboarding

Affiliations

  • Court Appointed Special Advocate (CASA)

Certification

  • Email Marketing - Klaviyo Deliverability Training - 2024
  • Data Analysis - Google Analytics Certification - 2023


Timeline

Head of Sales & Marketing

RevAir
04.2018 - Current

Education Manager

Sunless Inc
03.2017 - 03.2018

VP of Sales and Business Development

Norvell Solutions
04.2014 - 04.2017

VP of Sales and Business Development

Sunless Inc
01.2006 - 04.2014

Bachelor of Science - Business

University of Phoenix

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Kimberley Carrasco