Open To Work
KIMBERLEY GREENWOOD
North Mankato,MN
Summary
Senior level professional with expertise in transforming consumer insights into strategic innovations. Specializes in sensory and behavioral research, enhancing decision-making through effective data visualization and storytelling. Demonstrated success in managing client relationships, driving project outcomes, and improving research quality to deliver measurable value for CPG clients.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Senior Research Director
INSIGHTSNOW
Corvallis, USA
03.2017 - 10.2025
- Led design and execution of primary research projects, influencing sales and product innovation.
- Translated consumer insights into actionable strategies, driving innovation for leading CPG clients.
- Provided consulting on research design, survey development, and data integration, improving decision-making efficiency.
- Collaborated with Chief Research Officer to refine research methodologies and enhance strategic offerings.
- Championed new research methods and tools, leading training sessions to elevate research quality across projects.
- Tailored research methodologies to specific client needs, enhancing strategic offerings and client satisfaction.
- Partnered with Senior Vice President of Research to develop onboarding materials, mentoring junior staff.
- Developed reporting and visualization techniques that effectively translated complex findings for diverse stakeholders.
Senior Project Director/Client Service Director/Principal Consultant
INSIGHTSNOW
Corvallis, USA
03.2010 - 03.2017
- Led research initiatives in the consumer packaged goods industry, focusing on market trends and consumer behavior.
- Managed all stages of research projects, including design, scheduling, tool creation, analytics planning, and reporting, ensuring timely delivery aligned with client and organizational goals.
- Developed tailored methodologies to address specific client needs, providing effective solutions and actionable insights.
- Functioned as key client contact during project lifecycle, delivering consultative support, addressing client needs, and identifying opportunities for additional services or follow-on projects.
- Delivered clear data presentations using advanced visualization and storytelling, helping clients easily interpret results for strategic decision-making.
Early Career Summary - CPG Industry
Various
1996 - 2010
- Early career development in Sensory Research, Consumer Insights, Product Development and Quality Assurance across leading CPG and Food Service companies.
- Demonstrated expertise in designing and leading sensory panels, leading formulation scale-ups, and ensuring product quality from concept to commercialization.
- Led sensory testing initiatives at ConAgra Foods, Gallo Winery, and MillerCoors, managing internal panels and executing large-scale consumer studies to gather actionable insights.
- Utilized sensory software tools such as FIZZ, Compusense, and SPSS for data analysis.
- Developed and led panel training programs to ensure high-quality, consistent sensory data.
- Managed end-to-end product development, from bench-top formulation to scale-up of sauces from 5 to 2500 gallons, ensuring product quality and consistency for Noodles & Company.
- Partnered cross-functionally with culinary, R&D, and operations teams to optimize manufacturing processes, reducing batch times and waste significantly.
- Conducted QA audits and implemented in-process testing protocols, improving product consistency and reducing waste for Stokes Ellis Canning Company.
- Managed consumer inquiries related to nutrition, allergens, and food safety, ensuring compliance and customer satisfaction.
- Supported research and QA functions, contributing to new product innovations and regulatory audit readiness for Leprino Foods.
Education
B.S. - Food Science and Technology
Colorado State University
Fort Collins, COSkills
- Sensory and behavioral research
- Consumer insights
- Data visualization
- Client relationship management
- Cross-functional collaboration
- Creative problem solving
- Critical thinking
- Project management
- Strategic consulting
- Co-creation methodologies
- Sensory panel leadership
- Storytelling
- Microsoft Office proficiency
- Data analysis and visualization
- Product development
- Facilitation skills
- AI integration in operational excellence analysis
- Quality assurance
Affiliations
- Society of Sensory Professionals, Member
- Southern Minnesota School of Music, Board President, 04/01/25
Certification
Certified Food Scientist (CFS), Institute of Food Technologist (IFT), 01/01/13, 1911
Timeline
Senior Research Director
INSIGHTSNOW
03.2017 - 10.2025
Senior Project Director/Client Service Director/Principal Consultant
INSIGHTSNOW
03.2010 - 03.2017
Early Career Summary - CPG Industry
Various
1996 - 2010
B.S. - Food Science and Technology
Colorado State University