KIMBERLEY GREENWOOD
North Mankato,MN
Summary
Senior Insights Leader with 15+ years of experience translating consumer behavior into actionable business strategies for CPG brands. Proven ability to lead complex research initiatives, advise clients and stakeholders, and manage cross-functional teams. An intuitive and analytical leader known for sound judgment, empathy, urgency, storytelling, and a strong commitment to quality.
Overview
1
1
Certification
17
17
years of professional experience
Work History
Consultant
Independent
Remote, MN
11.2025 - Current
- Supported major CPG clients at TestSet through reporting and project work, leveraging research expertise and analytical thinking to produce high-quality deliverables.
- Consulted on research, reporting, and AI-related document evaluation projects, delivering insights and recommendations to enhance client outcomes.
- Evaluated and graded AI-generated documents at Ethos for quality, accuracy, and relevance, ensuring adherence to established evaluation criteria.
Senior Research Director
INSIGHTSNOW
Remote
03.2017 - 10.2025
- Led design, execution, and delivery of high-impact primary research projects that informed sales, marketing, product development, and innovation decisions.
- Transformed complex research findings into actionable insights through clear reporting, data visualization, and strategic storytelling that drove informed decision-making.
- Supported strategic research leadership and consumer insights consulting for CPG clients by translating research findings into actionable recommendations for innovation, marketing, and business decisions.
- Partnered with chief research officer to improve research methodologies, tools, and strategic research offerings.
- Partnered with senior leadership to improve research methods, strategic offerings, employee development, and operational processes.
- Championed development and standardization of research methods and tools, training colleagues and clients to improve research quality and consistency across projects.
- Utilized AI tools for data analysis, text coding, image generation, and workflow improvement, enhancing quality and effectiveness of research deliverables.
- Built and implemented report review process with key clients, improving efficiency by 50% and reducing reporting timelines by 25%.
Senior Project Director / Client Service Director / Principal Consultant
INSIGHTSNOW
Remote
03.2010 - 03.2017
- Led end-to-end research engagements and client relationships, integrating research design, project management, analytics planning, and strategic consulting to deliver actionable business insights that informed client decisions.
- Developed customized research solutions addressing client business questions and research objectives, directly impacting decision-making processes.
- Coordinated cross-functional teams to execute research and ensure project quality while adhering to client timelines, achieving successful project delivery.
- Delivered engaging presentations using data visualization and storytelling to translate complex research findings into actionable recommendations.
Education
Bachelor of Science - Food Science and Technology
Colorado State University
Fort Collins, COSkills
- Quantitative research
- Qualitative research
- Research design
- Survey analysis
- Statistical methodologies
- Data synthesis
- Data visualization
- Consumer insights
- Strategic analysis
- Presentation skills
- Storytelling strategy
- Project management
- Cross-functional teamwork
- Problem solving
- Report writing
Certification
- Certified Food Scientist (CFS) Issued 2013 | ID 1911
- RIVA- Trained Moderator
Affiliations
- Member, Society of Sensory Professionals
- Member, Institute of Food Technologists
- Board President, Southern Minnesota School of Music
EARLIER PROFESSIONAL EXPERIENCE
- Progressive career development across food science, sensory science, consumer insights, product development, and quality assurance within leading CPG and food service organizations, including Schwan's, Gallo, ConAgra, Noodles & Company, MillerCoors, Lepriino Foods, and Stokes Ellis.
- Experience included sensory panel management and training, descriptive and discriminative testing, consumer research, product scale-ups, quality assurance leadership, QA audits, in-process testing protocols, and cross-functional R&D collaboration.
Timeline
Consultant
Independent
11.2025 - Current
Senior Research Director
INSIGHTSNOW
03.2017 - 10.2025
Senior Project Director / Client Service Director / Principal Consultant
INSIGHTSNOW
03.2010 - 03.2017
Bachelor of Science - Food Science and Technology
Colorado State University