Kimberly Chiou
Los Angeles,CA
Summary
Digital media professional with over a decade of digital media experience managing marketing programs, including custom content, high impact sponsorships, and programmatic campaigns. Specific competencies include ad sales, project management, campaign delivery management & optimizations, and performance analysis. As a former financial and corporate auditor, developed extensive experience in optimizing workstreams and establishing internal controls. Traveled abroad to advise international territories on home office best practices and learnings.
Overview
18
18
years of professional experience
Work History
Sr. Program Manager, Yahoo Consumer Sales
Yahoo
09.2020 - Current
- Client facing project manager leading the production of custom content and branded integrations for finance, auto, retail, pharma, gaming & entertainment, and nonprofit brands
- Total revenue impact for custom sponsorships and branded content programs managed to date is over $26 MM
- Launching a variety of custom product offerings while navigating a complex organizational landscape across multiple publisher brands, including Yahoo Finance, Yahoo Sports and Yahoo News
- Voice of the customer for over 75 internal stakeholders across editorial, design, video, product, operations, and business development teams
- Streamlined and implemented a post-sale process for Yahoo Finance sponsorship programs, leading to a 65% increase in operational efficiency
- Established standardized reporting metrics and templates for custom sponsorships and branded content programs
Sr. Account Strategist, Demand Side Platform
Yahoo FKA Verizon Media FKA AOL
03.2016 - 09.2020
- As a seasoned programmatic strategist, drove activation and client adoption of Yahoo’s DSP by consulting on pre-sale strategy and post-sale execution
- Grew strategic customer relationships with top tier ad agencies representing Fortune 500 accounts
- Onboarded large IT Retailer in Q2 2017
- Grew DSP spend 520% from Q2 2017 to Q4 2018 by yielding greatest ROAS for their e-Commerce division
- Converted online education advertiser’s $100K test budget in Q2 2019 to a $15MM annual commitment, thereby capturing 100% of their programmatic budget
- Advised on optimal targeting and campaign strategy, resulting in the lowest Cost per Site Visit amongst their DSP partners
- Hosted weekly office hours with customers to conduct on-site trainings and consult on campaign strategy and delivery/performance optimizations
- Managed over $18MM of business across 15 accounts working with 25 different buyers during most recent year
- Traveled to London and Munich offices to present the North American platform sales strategy to the EMEA team
- Presented account team structure, roles and responsibilities, and best practices to optimally support self-serve customers
Sr. Account Manager, Ad Sales
Whalerock Industries FKA BermanBraun
03.2013 - 11.2015
- Responsible for the delivery and revenue recognition of over $5 million in sales on AOL and MSN digital entertainment/lifestyle brands
- Project manager for product, design, editorial and video teams to build custom branded programs for advertisers
- Led the execution of custom editorial sponsorships, branded hubs, sweepstakes, custom video series and logo integrations
Sr. Corporate Auditor
Fox Entertainment Group
01.2007 - 01.2009
- Planned and led operational and financial audits across Fox business units including film, television, cable, and digital media
- Prepared reports with audit findings and business recommendations for senior and executive management review
- Traveled to Brazil, Mexico, Argentina, and Australia to perform audits of international Fox divisions
Education
Bachelor of Arts - Business Economics W/ Minor in Educational Studies
University of California, Los Angeles
Skills
- Client Interfacing
- Scope Management
- Strategic Planning
- Project Leadership
- Relationship Management
- Best Practices Implementation
- Performance Tracking
- Reporting and Data Visualization
Timeline
Sr. Program Manager, Yahoo Consumer Sales
Yahoo
09.2020 - Current
Sr. Account Strategist, Demand Side Platform
Yahoo FKA Verizon Media FKA AOL
03.2016 - 09.2020
Sr. Account Manager, Ad Sales
Whalerock Industries FKA BermanBraun
03.2013 - 11.2015
Sr. Corporate Auditor
Fox Entertainment Group
01.2007 - 01.2009
Bachelor of Arts - Business Economics W/ Minor in Educational Studies
University of California, Los Angeles
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