Kimberly DeOrsey
Jupiter,FL
Summary
Proven track record in successfully developing and opening over twelve luxury hotels, independent boutique hotels, and private country clubs. Expertise spans budgeting and financial oversight, spa concept design and operations, team recruitment and development, marketing strategy, and guest experience. Adept at scaling wellness brands, leading strategic partnerships, and executing high-profile media and PR campaigns. Passionate wellness advocate, podcast contributor, and C-suite operations executive with a deep network across the spa, hospitality, and wellness industries.
Overview
23
23
years of professional experience
Work History
Chief Operating Officer
CoverWell
04.2022 - Current
- Spearhead daily department operations to align with strategic goals and deliver organizational efficiency.
- Developed scalable systems, KPIs, and workflows to boost productivity by [XX]%.
- Led cross-functional teams across finance, logistics, product, and customer service, strengthening accountability and performance.
- Oversaw budgeting and cost strategies, reducing operational expenses by [XX]% while improving quality.
- Launched new business initiatives and partnerships, increasing revenue by [XX]% year-over-year.
- Built high-performing team through recruitment, mentorship, and leadership alignment with company culture.
- Drove adoption of analytics tools to create a data-driven culture and improve executive decision-making.
Client Solutions Executive
Clean Republic
06.2020 - 01.2023
- Launched Clean Republic’s innovative wellness sanitation solutions into the spa and resort market.
- Drove brand awareness through PR campaigns, social media strategies, and industry influencer partnerships.
- Built strategic relationships with spa executives and wellness directors to position the brand as a trusted partner in safety and hygiene.
- Supported clients through onboarding, product integration, and educational workshops.
Client Solutions Executive
Cause+Medic
06.2020 - 01.2023
- Introduced CBD-infused wellness products to spa leaders at resorts and private clubs across the U.S.
- Created customized spa menu additions, treatment protocols, and product integrations for new spa openings.
- Delivered live and virtual training sessions for spa staff focused on product knowledge and hands-on technique.
- Served as a key brand representative at wellness events and industry conferences to elevate visibility.
Consultant to Owners
Vitalounge
04.2020 - 01.2023
- Consulted the ownership team on brand positioning and growth strategy for wellness IV therapy and spa services.
- Led targeted marketing outreach to country clubs, luxury resorts, and day spas to expand regional presence.
- Developed B2B sales and partnership materials, introducing Vitalounge services into exclusive spa environments.
- Provided market insights to inform business development decisions and long-term strategic growth.
Stylist
CABI
03.2020 - 01.2023
- Delivered personalized wardrobe styling solutions with a focus on confidence, lifestyle, and self-care.
- Hosted trunk shows and virtual fashion events, often in collaboration with wellness and community partners.
- Built a loyal, referral-based clientele through consistent service and authentic engagement.
- Acted as a brand ambassador, integrating fashion and empowerment across personal branding experiences.
Project Manager, New Business & Development
Breth Xpress Wellness, LLC
11.2019 - 01.2022
- Oversaw development and execution of new business ventures within wellness consulting and hospitality branding.
- Directed project lifecycle from concept to launch, including feasibility, vendor selection, branding, and operations setup.
- Led client communications, proposal development, and partnership cultivation efforts that expanded company reach.
- Coordinated creative and operational teams to deliver turnkey wellness solutions for resort and spa partners.
Spa Director
The nSPA Delray Beach Marriott
Delray Beach, USA
09.2017 - 01.2020
- Led renovation of spa facilities, introducing Champagne Bar, Salt Therapy Room, and infrared saunas.
- Launched branded marketing through podcasts, NBC WPTV, and ABC wellness segments.
- Rebranded spa identity across brochures, service menus, and revitalized social platforms.
- Increased revenue by developing a high-performing team through strategic hiring and training.
Executive Spa Director
The Henderson Beach Resort – Salamander Hotels
Destin, USA
06.2016 - 03.2017
- Opened spa, retail, and recreation departments on time and under budget during construction phase.
- Recruited team of 25, created SOPs, and maintained Forbes-level service.
- Received 100% Forbes scores in 6 of 7 categories; featured on American Spa Magazine’s cover.
- Developed 'Wellness Crate' in-room spa concept and managed $2.5M+ operating budget.
Spa & Wellness Manager
The Club at IBIS
West Palm Beach, USA
05.2014 - 05.2016
- Launched new wellness facility as part of a $33M capital expansion.
- Created the Body Mind Connection program, launched NBC wellness segments, and initiated the Annual Wellness Affair with 45+ vendors.
- Achieved highest member satisfaction score across departments.
Spa Director
The Omphoy BABOR Beauty Spa
Palm Beach, USA
01.2012 - 01.2014
Spa Palazzo Task Force Advisor
Waldorf Astoria Boca Raton Resort & Club
01.2011 - 01.2012
Director of Spa and Fitness
Atlantic Resort and Spa
Fort Lauderdale, USA
01.2010 - 01.2011
Business Development Strategist
Relcor Inc.
West Palm Beach, USA
01.2009 - 01.2011
Director of Spa & Fitness
Ginn Resort and Clubs
Port St. Lucie, USA
01.2007 - 01.2009
Spa & Fitness Director
International Polo Club
Wellington, USA
01.2003 - 01.2005
Director of Spa, Fitness & Beach Club
Trump Spa at Mar-a-Lago
Palm Beach, USA
01.2002 - 01.2003
Education
Executive Certificate in Project Management - PMBOK + Agile, PMI exam prep
Florida Atlantic University
01.2020
Hospitality & Tourism Management Certificate -
01.2020
B.A. - Commercial Recreation & Facility Management/Advertising
Central Michigan University
01.1994
Skills
- Budget management
- Operational efficiency
- KPI development
- Team leadership
- Data analysis
- Project management
- Strategic planning
- Brand development
- Cross-functional collaboration
- Customer relationship management
Affiliations
- International Spa and Fitness Association, Member
- Florida Spa Association, Member
Volunteer Experience
- Student Visionary’s of the Year Leadership Team, Leukemia & Lymphoma Society, 2022–Present
- Chair, 2023 Leadership Meeting, Dallas, TX
- Volunteer, Kelly’s Fosters, 2024 – Present
- Director of Site Ops, Fundraising, Palm Beach Soccer Academy & Palm Beach Cup, 2008 – Present
- Camp Ambassador, Experience Camps (Grief Support for Kids), 2018 – 2025
- National/Local PR Contact, 2019 – 2025
- Annual Committee Member, Miami A Night at the Races
- Director, Operations Committee, Led partnership with Vineyard Vines for FL-based fundraising
Committees And Boards
- Women's Wellness Advisory Committee, The Amrit Ocean Resort, 2020–2022
- Board Member, Wellness Task Force, Florida Spa Association
Projects And Media Involvement
- Podcast Producer, Global Wellness Summit Media Event, 2020
- Media Coverage Rep, Global Wellness Summit, 2020
- Webinar Contributor, #projectpositiveplanet: Spa Concepts of the Future, 2020
- Palm Beach PR Contact, S’well PR – Amrit Ocean Resort Wellness Series, 2020
- Live Host, First Facebook segment for Amrit Ocean Resort Launch, 03/20
- Project Coordinator, LADY S Yacht Spa Concept for Dan Snyder, 2020
- Podcast Guest Host & Wellness Expert, Modern Xennial, 2018–2020
- Panelist, Ultra-Wellness Summit, American Spa Magazine, 05/19
Timeline
Chief Operating Officer
CoverWell
04.2022 - Current
Client Solutions Executive
Clean Republic
06.2020 - 01.2023
Client Solutions Executive
Cause+Medic
06.2020 - 01.2023
Consultant to Owners
Vitalounge
04.2020 - 01.2023
Stylist
CABI
03.2020 - 01.2023
Project Manager, New Business & Development
Breth Xpress Wellness, LLC
11.2019 - 01.2022
Spa Director
The nSPA Delray Beach Marriott
09.2017 - 01.2020
Executive Spa Director
The Henderson Beach Resort – Salamander Hotels
06.2016 - 03.2017
Spa & Wellness Manager
The Club at IBIS
05.2014 - 05.2016
Spa Director
The Omphoy BABOR Beauty Spa
01.2012 - 01.2014
Spa Palazzo Task Force Advisor
Waldorf Astoria Boca Raton Resort & Club
01.2011 - 01.2012
Director of Spa and Fitness
Atlantic Resort and Spa
01.2010 - 01.2011
Business Development Strategist
Relcor Inc.
01.2009 - 01.2011
Director of Spa & Fitness
Ginn Resort and Clubs
01.2007 - 01.2009
Spa & Fitness Director
International Polo Club
01.2003 - 01.2005
Director of Spa, Fitness & Beach Club
Trump Spa at Mar-a-Lago
01.2002 - 01.2003
Executive Certificate in Project Management - PMBOK + Agile, PMI exam prep
Florida Atlantic University
Hospitality & Tourism Management Certificate -
B.A. - Commercial Recreation & Facility Management/Advertising
Central Michigan University
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