Kimberly Farley

Indirect Oversight and Leadership:

• Lead customer interactions during peak hours to maintain exceptional service standards.
• Analyze sales data to set and achieve daily, weekly, and monthly sales goals.
• Collaborate with buyers to optimize inventory management and ensure timely replenishment.
• Host monthly sales team meetings to drive performance and foster team collaboration.

• Collaborate with Human Resources to effectively interview and hire retail staff, ensuring a strong team.
• Lead and motivate retail associates, enhancing customer service and achieving sales goals through training and development.
• Manage point-of-sale systems, ensuring accurate transactions and compliance with health and safety regulations.
• Develop pricing strategies and sales promotions to optimize performance and maximize sales potential.

Direct Oversight and Leadership:

• Oversee the monthly Aging Report to identify markdown needs and coordinated product transfers to reduce aged inventory.

• Analyze damaged and expired items to evaluate product trends for future purchasing decisions.

• Direct visual merchandising strategy, ensuring displays met aesthetic standards and aligned with brand vision.

• Collaborate with various departments to execute merchandising needs, enhancing overall retail performance.

• Direct buying and vendor management, ensuring procurement of quality products at competitive prices.
• Establish strong relationships with vendors, guiding them on branding, labeling, and product development.
• Maintain exceptional inventory control, monitoring sales trends to adjust purchasing strategies effectively.

• Working directly with WV Artisans to acquire and negotiate pricing, quantities, and delivery of Artisan Goods for The Marketplace
• Providing Artisans with insight into branding, labelling, packaging, and product development
• Monitoring Weekly Sales Reports/Trends/Stock Levels for all Tamarack Marketplace and select Travel Information Centers
• Schedule Vendor Deliveries with Warehouse
• Attend/visit art events, fairs, festivals, and Artisan Co-Operations to source new artists, vendors, and products.
• Allocating Artisan Goods directly from the warehouse to Tamarack Marketplace and specified Tourist Information Centers
• Participation in Juried Art Sessions quarterly and providing wholesale retail information to new Artisans.
• Collaboration with the Executive Director, Marketing Director, Buying Team, and Retail Management on all projects.
• Buyer Categories Currently Purchasing:
• Apparel
• Leather
• Baskets
• Dried Flower/Wheat Weaving
• Bath & Body
• Artisan Prints

• Developing/Implementing comprehensive visual merchandising strategy aligning with Tamarack Marketplace’s brand and mission.
• Ensuring the customer experience is uniform and cohesive in presentation across all spaces.
• Designing displays to reflect new product launches, seasonal themes, and promotional campaigns.
• Planning and training of visual merchandising and retail staff.
• Collaborating with the Retail Director, Marketing Director, Artisan Manager, and Buying Team to ensure product sales through.
• Ensuring In-Store Elements, both signage and props elevate brand and contribute to ROI.
• Analyzing sales reports to assess the impact of visual merchandising efforts and identifying areas of improvement.
• Implementing innovative ideas to keep presentations fresh and engaging.
• Managing design work, project timelines, and communication to ensure execution of visual presentation.

• Training at New River Community and Technical College 02/2024 - 05/2024 for certification of 90-hour coursework
• Self – Employed

• Contract to work with Buying Team to convey visual and merchandising presentation through detailed seasonal directives built in InDesign.

• Strategize with buyers, marketing, and social media to create impactful in-store presentation with a focus on key brands/top sellers.
• Vetted all visual presentations for 43 store locations in 7 states.
• Redesigned all in-store documentation with InDesign formats during tenure to create useful easy to follow merchandising direction for all seasonal sets. Sets began to improve and gain consistency in all 43 Stores.
• Reshaped Visual Merchandising Guidelines Booklet into an exciting new document used for training purposes.
• Worked with all Training Managers/District Managers to improve and assist in training procedures.
• Collaboration with New Store Opening Manager to improve on new store process. The new process saved the merchandising team 2 days in the work process and new stores were set up faster to soft open earlier than planned.
• Managed Product Flow Merchandising and visual direction with District Managers to ensure brand consistency. Bridged information between Buying Team and District Managers.
• Front Display Window Design/Direction

• General management position with focus on merchandising, loss prevention, and operations.

• Collaborated with marketing team to create impactful in-store presentations, driving consumer product sales and ROI using Global Brand Standards.
• Brainstormed with Key Account Marketing Managers, In-Store Marketing Managers, and Global Brand Environments for marketing needs, including point of purchase (POP), fixture installs, and marketing initiative/merchandising seasonal sets to create impactful in-store presentation to navigate consumer product sales and achieve return on investment (ROI).
• Partnered with 3rd Party Program Manager to ensure all Brand Standards, training protocols and best practices maintained at the US Wholesale level.
• Regulated 100+ weekly 3rd party reports to ensure high percentage visual execution.
• Aided in analysis of account & territory coverage to ensure high level merchandising completed at accounts.
• Designed 20 to 25 Merchandising Directives per season (Spring / Fall) with InDesign to create documents for Brand Directives/Planograms for presentation implementation 4 Accounts and 250 plus, 3rd Party Merchandising Service Providers.
• Regional Visual Merchandising Manager (RVMM)
• Aligned with Key Account Contacts, Sales Operative Key Account Marketing, and In-Store Marketing to develop and execute seasonal initiatives, installs, merchandising direction, and service support.
• Managed Regional Territories including North Carolina, South Carolina, Georgia, Virginia, Tennessee, and Florida.
• Ordered and audited fixture/graphic inventory for seasonal sets and installs.
• Completing orders two times a year estimating minimal needed stock to be most cost effective and bartering overage items each seasonal with fellow RVMM.
• Mentored/Developed/Supervised 8 – 10 Remote Field Visual Merchandiser (FVM) to ensure high performance in roles/responsibilities aligning with Brand Strategy.
• Reviewing 45 to 50 reports weekly to ensure visual presentation implemented by directives.
• Created 5 to 10 In-Store directives and managed print and delivery process to 200 plus stores and 52 merchandising team members for specified accounts.
• Administered visual expertise at outlet Installs, account unique events, sales meeting Events, & Outdoor Retailers.
• Field Training Manager (FTM)
• Built visual presentation guidelines, set store visit standards, and overall management for Field Visual Merchandiser (FVM) Team and 3rd party contract merchandising.
• Managed Annual Operation Budget: 250+.
• Supervised a team of 6-8 Field Visual Merchandisers to ensure adherence to visual presentation directives.
• Assisted in Columbia Brand Outlet Merchandising Installs, assisted in Special Event Sets, Sales Meeting Events, & Outdoor Retailers.
• Field Visual Merchandiser (FVM)
• Propelled Merchandising for Columbia Sportswear Brand Company at retail, including Brand Shops, Signage, and POP within all assigned accounts/stores.