
Strategic ecommerce and operations executive with 20+ years of experience leading high-growth direct-to-consumer businesses, digital transformation, and cross-functional teams. Proven success scaling Shopify-based ecommerce operations, improving customer experience, increasing revenue, and building operational infrastructure that supports sustainable growth. Experienced partnering across marketing, creative, technology, finance, and fulfillment to optimize digital performance through data-driven decision-making, process improvement, and customer-first execution. Recognized for combining strategic vision with hands-on execution in fast-paced, entrepreneurial and founder-led environments.