Kimberly Palaza
San Antonio
Summary
Marketing & Business Development Executive with 10+ years of experience building community-centric marketing programs that ignite brand loyalty and engagement. Skilled in designing and executing campaigns, partnerships, events, and influencer/creator collaborations to grow awareness and drive revenue. Proven ability to lead cross-functional teams, develop content & experiences, and measure community impact through data-driven metrics. Passionate about cultivating authentic connections between brand and audience and amplifying voice through strategic storytelling.
Overview
16
16
years of professional experience
Work History
Marketing & Business Development Executive
BoomPress
09.2021 - Current
- Designed and executed marketing campaigns across social media, events, and partnerships, expanding platform adoption among creators and businesses.
- Drove business development initiatives that opened new revenue streams and strengthened industry partnerships.
- Oversaw brand positioning, communications, and customer engagement strategies to increase awareness and loyalty.
- Managed cross-functional efforts, including quality assurance and client experience, to maintain high standards of product delivery.
Quality Assurance
The Dev Shop
06.2017 - 10.2021
- Collaborated with developers and project managers to improve digital products for clients across industries.
- Partnered with marketing and product teams to ensure user-friendly designs and seamless customer experiences.
- Gained expertise in project management, cross-team communication, and problem-solving in fast-paced environments.
Marketing
Core Group One, Inc.
12.2013 - 04.2016
- Supported business growth through targeted marketing campaigns and client outreach.
- Coordinated promotional events and initiatives that built brand awareness and engagement.
- Created marketing materials and messaging aligned with company branding.
Store Manager
Sunglass Hut
03.2011 - 04.2013
- Led store operations, sales, and team management for a high-volume retail location.
- Implemented customer engagement strategies that consistently exceeded monthly sales targets.
- Trained and developed staff in brand promotion, upselling, and customer service excellence.
Internship Coordinator
Repower America
12.2009 - 05.2010
- Founded and led the Kent State University chapter of a national clean energy initiative.
- Organized grassroots campaigns, events, and social media strategies to grow student involvement.
- Recruited, trained, and managed interns to execute local engagement programs.
Education
Bachelor of Arts - Organizational Communication, Minor in Marketing
Kent State University
Kent, OHSkills
- Marketing Strategy & Campaign Execution
- Social Media & Digital Marketing
- Content & Brand Development
- Partnerships & Business Development
- Event Marketing & Promotions
- Customer Experience & Retention
- Market Research & Growth Strategy
- Project Management & Team Leadership
Timeline
Marketing & Business Development Executive
BoomPress
09.2021 - Current
Quality Assurance
The Dev Shop
06.2017 - 10.2021
Marketing
Core Group One, Inc.
12.2013 - 04.2016
Store Manager
Sunglass Hut
03.2011 - 04.2013
Internship Coordinator
Repower America
12.2009 - 05.2010
Bachelor of Arts - Organizational Communication, Minor in Marketing
Kent State University