Kimberly Philmon
Fuquay Varina,NC
Summary
Social Media Strategist with a passion for helping brands grow through strategic content, influencer partnerships, and authentic storytelling. Experienced in scaling TikTok and Instagram audiences, developing engaging campaigns, and building loyal online communities. I combine creativity and analytics to turn brand goals into meaningful results.
Overview
9
9
years of professional experience
Work History
Social Media Strategist & Content Specialist
MYEYEDR.
Remote
11.2023 - Current
- Strategically designed and implemented content strategies, elevating TikTok from 0 to 10k followers and Instagram to nearly 10k within a year.
- Leveraged consistent branding and engagement tactics to successfully grow Instagram to 12,000+ followers and TikTok to 17,000+ followers within a two-year timeframe.
- Develops and designs visual assets for social media calendar implementation.
- Develops and implements social calendar strategies to engage target audience.
- Engages with cross-functional teams to strategize and execute organic social campaigns that enhance overall marketing initiatives.
- Coordinates publishing schedules and monitored performance analytics through Sprout Social for strategic content optimization.
- Establishes and manages relationships with influencers to promote brand visibility and facilitate innovative content development.
Brand Manager | Social Media Manager
Dr. Addison Aesthetics
Cary, NC
04.2025 - 01.2026
- Developed and executed comprehensive brand strategies to enhance market presence.
- Executed website updates for promotions, service launches, and seasonal campaigns to align with social and in-office marketing.
- Oversaw digital marketing campaigns, optimizing performance across social media platforms.
- Established and maintained relationships with influencers to expand reach and audience engagement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Established strategic partnerships to expand brand reach and customer engagement.
Social Media Manager | Content Strategist
VERIBELLA SKINCARE
Remote
02.2019 - 11.2023
- Amplified Instagram and Facebook audiences tenfold within one year through strategic organic and paid social initiatives.
- Generated $3 in revenue for every $1 spent on paid ads. Supported lash campaign achieving 9:1 return on ad spend.
- Designed and produced high-impact graphics, photos, and videos to enhance audience engagement.
- Spearheaded development and management of influencer and ambassador program to enhance brand visibility and credibility.
- Developed and executed photoshoot content to drive successful product launches and promotions.
Social Media Manager
RDKL SKINCARE
Remote
02.2017 - 02.2019
- Built a consistent content calendar
- Produced high-quality imagery and graphics
- Collaborated with influencers to enhance brand visibility
- Planned & ran multiple video/photoshoots
- Developed and implemented comprehensive social media strategies to enhance brand awareness.
Skills
Social Media Strategy
Social Media Content Creation
Video Editing
Influencer management
Campaign development
Copywriting
Content strategy
Creative copywriting
Timeline
Brand Manager | Social Media Manager
Dr. Addison Aesthetics
04.2025 - 01.2026
Social Media Strategist & Content Specialist
MYEYEDR.
11.2023 - Current
Social Media Manager | Content Strategist
VERIBELLA SKINCARE
02.2019 - 11.2023
Social Media Manager
RDKL SKINCARE
02.2017 - 02.2019