Hi, I’m
Kimberly Sampson
Business Marketing
Lafayette,LA
Summary
Licensed Medical Aesthetician with over five years of experience and currently pursuing a degree in Business Marketing. Skilled in content creation, branding, social media strategy, and consumer engagement. Passionate about helping businesses grow through creative marketing, data-driven decision-making, and authentic audience connection. Eager to contribute fresh ideas and grow within a company that values innovation, collaboration, and long-term success.
Overview
4
years of professional experience
Work History
Acadia Women’s Health
Medical Aesthetician
12.2021 - 08.2023
Job overview
- Built and maintained a strong, loyal client base through personalized service and education
- Increased rebooking and product sales by identifying client needs and delivering targeted skincare solutions
- Promoted skincare services using word-of-mouth, before/after photos, and personalized recommendations
- Gained insight into consumer behavior and beauty market trends — fueling interest in digital marketing
Spa Belleza
Esthetician
10.2020 - 12.2022
Job overview
- Built strong, recurring client relationships through excellent service and personalized skincare education
- Promoted services and skincare products by leveraging before-and-after visuals and word-of-mouth referrals
- Helped increase customer retention and sales by customizing skincare plans based on individual goals
- Observed beauty industry trends and client preferences to tailor service offerings, inspiring interest in brand strategy
- Practiced persuasive communication and product positioning, enhancing upselling and client engagement
European Wax Center
Esthetician (Wax Specialist)
01.2020 - 10.2020
Job overview
- Delivered high-volume waxing services in a fast-paced environment, building trust and repeat business with clients
- Promoted EWC’s skincare line and service packages, contributing to daily retail sales goals through product education and upselling
- Maintained a consistent rebooking rate by developing strong client relationships and providing tailored service experiences
- Gained firsthand experience in brand consistency and customer loyalty within a franchise marketing model
- Learned how client behavior, service quality, and presentation directly impact business performance and word-of-mouth marketing
Education
Southern New Hampshire University
Bachelor of Science from Business Marketing
12-2027
Southern University A&M CollegeBaton Rouge, LA
12.2019
Aveda InstituteLafayette, LA
Esthetician Program
08.2019
Louisiana State University At AlexandriaAlexandria, LA
from Marketing
12.2017
Marksville High SchoolMarksville, LA
High School Diploma
05.2016
Skills
Medical Aesthetician Skills (Marketing Tie Ins)
- Client Retention & Loyalty Building
- Product Promotion & Upselling
- Personalized Consultations (client behavior analysis)
- Visual Marketing (before/after results, aesthetic appeal)
- Word-of-Mouth Marketing & Referrals
- Cross-Selling Services & Packages
Marketing Skills (Business Marketing Student)
- Social Media Marketing (Instagram, TikTok, Facebook)
- Content Creation & Visual Storytelling
- Branding & Brand Identity Development
- Email Marketing Campaigns (Mailchimp, Constant Contact)
- Market Research & Trend Analysis
- Customer Engagement & Retention Strategies
- Copywriting for Social Media & Ads
- Google Analytics (basic knowledge)
- SEO & Basic Digital Advertising
- Project Coordination & Time Management
- CRM Tools (client tracking, outreach, follow-ups)
Timeline
Medical Aesthetician
Acadia Women’s Health
12.2021 - 08.2023
Esthetician
Spa Belleza
10.2020 - 12.2022
Esthetician (Wax Specialist)
European Wax Center
01.2020 - 10.2020
Southern New Hampshire University
Bachelor of Science from Business Marketing
Southern University A&M College
Aveda Institute
Esthetician Program
Louisiana State University At Alexandria
from Marketing
Marksville High School
High School Diploma
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