KIMBERLY SNOW
Marina Del Rey,CA
Summary
Marketing Leader with over 15 years of experience in executing successful marketing campaigns and creating impactful content and collateral aligned with strategic goals. A results-driven and collaborative professional, skilled in brand management and social media engagement. Known for being detail-oriented, attentive, and a decisive leader.
Overview
9
9
years of professional experience
Work History
Head of Growth
Praisidio
01.2024 - Current
- Established strategic partnerships to expand brand reach and increase overall company visibility.
- Enhanced revenue growth by identifying new market opportunities through lead generation, content marketing, and social media
- Increased inbound leads by 200%
- Implemented robust reporting systems to monitor performance metrics, allowing for quick identification of areas requiring improvement or adjustment.
- Devised content strategy to effectively engage target audiences. Including 2x new optimized blogs per week, 2 industry survey reports, customer testimonials, and on-demand webinars.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted comprehensive market research to identify emerging trends and capitalize on potential opportunities for growth.
- Optimized user engagement through data-driven strategies and personalized content development.
Director of Lifecycle Marketing
Quartz Network
04.2022 - 11.2023
- Developed and executed comprehensive marketing strategies to enhance user engagement, retention, and loyalty
- Designed personalized outbound campaigns across multiple channels to nurture member relationships
- Managed and trained cross-functional teams including product, customer success, and sales
- Conducted thorough analysis of customer journey, behavior, segmentation, and performance metrics to create streamlined communication and engagement plan across multiple marketing channels
- Spearheaded a complex referral program resulting in consistent flow of new members week over week
- Built a comprehensive knowledge base to assist members and vendors with platform utilization.
Sr. Marketing Manager SMB
TigerConnect
11.2019 - 07.2021
- Launched and managed all lead generation programs including content syndication, SEO, SEM, and events
- Increased sales-ready leads by 25% YoY
- Partnered with customers on joint marketing opportunities such as virtual events, case studies, and video testimonials
- Mastered a robust marketing tech stack e.g., Marketo, Bizible, Bomborra, SFDC, Zoominfo
- Analyzed all marketing related metrics via SalesForce and Marketo
- Generated a minimum of 50 new inbound leads week over week.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Director of Demand Generation
SmartAction
06.2015 - 11.2019
- Developed all lead and demand generation programs including PPC, SEM, Content, Email etc
- Reduced PPC CPA by 75%
- Produced customer marketing and advocacy programs including webinars and video testimonials
- Revitalized social media presence and strategy (paid and organic)
- Implemented an ABM strategy and program build
- Reported on notable results, opportunities, and various metrics via SalesForce.
Education
Associate in Arts (A.A.) -
Moorpark College
Moorpark, CAMindfulness-Based Stress Reduction -
Mindful Leader
08.2023
Skills
- Multi-Channel Marketing
- Partnership Development
- Brand positioning
- Search Engine Optimization
- Performance marketing
- Strategic Planning and Execution
- Marketing Automation
- Product Marketing
- Content Strategy Development
- Email marketing campaigns
- Data-driven decision-making
- Event Marketing
Personal Information
Title: marketing director
Timeline
Head of Growth
Praisidio
01.2024 - Current
Director of Lifecycle Marketing
Quartz Network
04.2022 - 11.2023
Sr. Marketing Manager SMB
TigerConnect
11.2019 - 07.2021
Director of Demand Generation
SmartAction
06.2015 - 11.2019
Associate in Arts (A.A.) -
Moorpark College
Mindfulness-Based Stress Reduction -
Mindful Leader
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