Accomplished Marketing and Business Development Director with a proven track record at NSIA Insurance Ltd, enhancing brand visibility and customer base through strategic digital marketing and effective staff management. Skilled in SEO and team leadership, I've driven significant market penetration and customer retention, consistently exceeding performance targets.
Hi, I’m
Kingsley Agu
Newark,NJ
Summary
Overview
23
years of professional experience
Work History
NSIA Insurance Ltd
HEALTH INSURANCE PRODUCT SALES & MARKETING MANAGER
05.2019 - Current
Job overview
- Analyzed customer feedback to identify areas for improvement in service delivery.
- Companywide Marketing teams training and mentorship
- Maintained up-to-date knowledge of industry trends, regulations, and competitor products to provide informed recommendations to clients.
- Contributed to the development of marketing materials, including brochures, newsletters, and social media content, aimed at promoting health insurance offerings and generating new leads.
- Expanded clientele base through targeted prospecting efforts such as cold calling, networking events, and referrals from satisfied customers.
- Accomplished multiple tasks within established timeframes.
- Managed and motivated employees to be productive and engaged in work.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Toycollectors Company Ltd
Marketing and Business Development Director
01.2013 - 05.2019
Job overview
- Negotiated high-value contracts with vendors and partners, securing favorable terms for the company''s long-term success.
- Increased brand awareness by developing and executing strategic marketing plans.
- Led digital transformation efforts within the organization, streamlining processes and improving efficiency across departments.
- Managed budgets effectively while allocating resources toward high-impact projects that delivered measurable results.
ENTERPRISE BANK PLC
Business Development Branch Manger
04.2009 - 12.2012
Job overview
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Maintained friendly and professional customer interactions.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
First Inland Bank Plc
Senior Banking Officer
07.2004 - 04.2009
Job overview
- Managed a team of junior bankers, resulting in improved productivity and increased branch profits.
- Coordinated community outreach events to promote financial literacy among local residents, enhancing the bank''s reputation as a trusted financial partner in the region.
- Collaborated with cross-functional teams for successful product launches and marketing initiatives.
- Conducted detailed market research to identify potential growth opportunities within various sectors of the economy.
- Improved credit review process by standardizing procedures and implementing stricter guidelines for loan approvals.
- Enhanced customer satisfaction with efficient problem-solving skills and personalized solutions.
Liberty Bank Plc
Banking Officer
06.2001 - 03.2004
Job overview
- Maintained strict adherence to regulatory guidelines, minimizing compliance risks for the bank.
- Assisted clients with various banking needs including account openings, loan applications, and financial planning advice.
- Resolved complex customer issues efficiently, ensuring a positive experience for all parties involved.
- Analyzed customer profiles to identify appropriate products and provide value-added approaches to client issues.
- Consistently exceeded sales targets by identifying potential sales opportunities and cultivating strong client relationships.
- Increased customer satisfaction by providing timely and accurate banking services.
Education
NEXFORD UNIVERSITYWashington, DC, USA
MBA from E-Commerce
08.2024
University Overview
- Awarded [ Digital Badge of Proficiency in Global Business ]
- Awarded [ Digital Badge of Proficiency in Accounting and Financial Reporting]
- [3.6] GPA
- Professional Development: [ GLOBAL BUSINES DEVELOPMENT]
Lagos State University Lagos, Nigeria
MBA from Marketing
09.2008
University Overview
- 3.4 GPA
Enugu State University of Science And Technology Enugu State, Nigeria
Bachelor of Science from Cooperatives Economics And Rural Development
09.1999
University Overview
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- Strategic Planning
- SEO
- Marketing Plan Development
- B2C Marketing
- Team Recruiting and Hiring
- Proposal Development
- Market Penetration
- Root Cause Analysis
- Customer Retention Strategies
- Bid preparation
- Customer Buying Habits
- Marketing Program Management
Singing
Singing
I enjoy singing and song writing
Languages
English
Full Professional
Accomplishments
Accomplishments
Successfully assisted an International Health Insurance Company to gain Sizable Market share in Nigeria within two Years
Global Business Development Expert
Global Business Development Expert
Have a University certification of proficiency in Global business and have assisted two international company in establishing and doing business in Nigeria and Ghana
Timeline
HEALTH INSURANCE PRODUCT SALES & MARKETING MANAGER
NSIA Insurance Ltd
05.2019 - Current
Marketing and Business Development Director
Toycollectors Company Ltd
01.2013 - 05.2019
Business Development Branch Manger
ENTERPRISE BANK PLC
04.2009 - 12.2012
Senior Banking Officer
First Inland Bank Plc
07.2004 - 04.2009
Banking Officer
Liberty Bank Plc
06.2001 - 03.2004
NEXFORD UNIVERSITY
MBA from E-Commerce
Lagos State University
MBA from Marketing
Enugu State University of Science And Technology
Bachelor of Science from Cooperatives Economics And Rural Development
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